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Questions to Ask When Considering an Influencer Campaign
No longer just buzz words, influencer marketing has become a powerful component of marketing and communications strategies. Brands of all sizes across all verticals are using influencers to increase engagement, expose new audiences to their products and services, and create memorable content.
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Second Generation Takes Creative Helm At Laughlin Constable
Jon Laughlin and Pat Laughlin, sons of agency founder Steve Laughlin, are taking the helm of the creative at the agency, having been named co-chief creative officers at Laughlin Constable.
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Solving a Business Problem with Sitecore
One of our clients had a pattern of acquiring smaller health care networks and bringing them under their already large umbrella. As their list of locations treating various medical conditions increased, so did the need for a cleaner way to manage…
Leveraging voice recognition tech to find the perfect place to eat
At LC, we pride ourselves in fostering innovative thinking across the board—this applies even to our interns. With voice tech continuing to emerge as an industry mainstay, we tasked our interns with creating their very…
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Upgrading Sitecore – A Journey from 8.0 to 9.3
One of our larger clients was using Sitecore 8.0 rev5 on-prem for their website, and their SLA was out of compliance. For this reason, as well as being many versions behind, the client opted to upgrade the site. What follows is a high-level account of the…
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Protecting our Client’s Brand Reputation Using Siteimprove
Our client was looking for a tool to help manage their 13,000+ page Sitecore website. Pages are continually added and are modified by multiple content authors, so they needed a tool to help identify and…
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What to look for in an Agile Sitecore development partner
If you’re in the market to partner with a mature Agile development team like ours for your Sitecore project, here are some criteria to consider when deciding if a team is the correct fit. Is…
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My Website has CLS – Now What?
Social Distancing. Coronavirus. Lockdown. New normal. These are a sampling of new terminology bestowed upon us in 2020 (albeit with little warning). Another new term that may not be as familiar poses a significant challenge…
Your table is waiting
I went out to dinner this past weekend and was so happy to have to wait for a table. Sounds odd, right, but after 14 plus months of the most challenging times for our restaurant…
Improving User Experience with React and Sitecore
As a health-care organization that provides quality care to many current and prospective patients, the ability to easily navigate thousands of physicians to find one that is “just right” is critical. Physicians are their product!…
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Make Marketing Automation Magic—Not Mayhem
This article was first published in Email on Acid. Marketing automation has long promised a sort of magic — using technology to reach the right leads and customers at the right time with the right message,…
Migrating Sitecore Indexes from Lucene to Solr
When we were upgrading our Sitecore 8 project to Sitecore 9, we needed to come up with a new solution for indexing the data. Our Sitecore 8 project was using Lucene for indexing which posed…
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Charting a Path to Sitecore with Highcharts
We had a request from our client to consolidate some of their content from an external site into Sitecore. The content to be moved was a large amount of chart data spanning many different medical…
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Making Work from Home the Best Place to Work
When the pandemic struck, LC needed to quickly adapt its office-centric company culture to a remote environment. Heather Batchelor, executive vice president of human resources, shares the creative solutions that kept company culture thriving and…
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How a Non-profit Model is Leading a Resurgence in Local Earned Media
During a recent event hosted by the Milwaukee Press Club, veteran journalist Chuck Todd of NBC’s Meet the Press shared his professional insights into the state of journalism and what the future may hold. Over…
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Creating Immersive Front-End Sitecore XP Experiences with GreenSock and ScrollMagic
Our client came to us wanting to showcase how their teams came together to solve the toughest cases in healthcare. They didn’t want a basic webpage with just images and content, they wanted a smooth,…
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Creating an Interactive Regional Map with Mapbox and Sitecore
Our client had a formidable challenge, and we were tasked with finding a solution. We needed a way to display regional statistics of their operating area in an elegant and user-friendly way. Working with the…
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In the Pandemic World, We’re All the Friendly Agency Next Door
Our relationships and understanding will be more layered This article was first published in Adweek. Hello, we’re the agency next door. A mere 2,000 miles away. Who would have thought that a single piece of technology would…
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Content Engineering: Future-Proof your Content
Whether you’ve heard of content engineering or not, it’s a critical component to future-proofing your content. To content strategists and marketers, “engineering” can feel a little out of our wheelhouse. It’s surprisingly not and it’s…
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Consumers are ready to return to healthcare (sort of)
As the complexities of COVID continue to dominate our attention, we share the results from our most recent Pulse wave, a national survey of 1,800+ respondents to take the temperature of the nation. As a…
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How Gen Z Is Handling Life in Quarantine—and How Marketers Should Help
Finding it difficult to communicate through digital only How is Gen Z handling life in quarantine? Strategic Planning Director, Tom Curtes, weighs in with data to illustrate how marketers can help. This article was first…
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The Next Normal
What the advertising industry may look like in a COVID-19 world. How will the advertising industry look in a COVID-19 world? Chief Creative Officer John Maxham weighs in with his predictions for what comes next.…
Patient Safety in a COVID-19 World
COVID-19 has changed consumers’ priorities when it comes to what they want out of their health care experience. With less focus on reputation and personalized care, and more on safety and cleanliness, marketers need to…
A Quick Accessibility Test
Millions of Americans are unable to use a mouse for various reasons. To give you an idea of what it’s like, ditch the mouse (and trackpad) and try to navigate using only your keyboard. How…
Coronavirus
Be a Source of Reliable Information, Communicate Action and Preparedness Whether it is Covid-19 (Coronavirus), H1N1, SARS or any other large-scale outbreak concerning your employees, customers, and community, it is important to show leadership, provide…
Take Control of Location Data Before It Leaves You Behind
Develop a plan to publish updated location information over a period of weeks, and even months This article was first published in Ad Age. What do artificial intelligence, self-driving cars, disruptor apps and the future of healthcare…
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DDB Chicago’s John Maxham Joins Laughlin Constable As Chief Creative Officer
He has served in that role at the Omnicom Group agency since 2014 Rumor has it our new CCO, John Maxham, sings a mean Justin Timberlake falsetto. Plus, he’s got some seriously noteworthy campaigns credited…
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What. A. Year.
A Look Back at 2019 2019 went by in a blink. Maybe that’s because we were so busy making a ton of breakthrough work. Over the past 12 months we’ve helped people to get back…
Personalization vs. Privacy
How personal is too personal in healthcare marketing? Consumers like to say they want a more personalized healthcare experience. But when it comes to sharing the data providers need to turn that ideal into a…
Make Content Work Harder for Your Business
Content marketing can feel like a major headache, both in creation and measurement. It’s enough to make you wonder: Is all this work actually making an impact on my business? If you’ve found yourself thinking…
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