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Content Engineering: Future-Proof your Content
Whether you’ve heard of content engineering or not, it’s a critical component to future-proofing your content. To content strategists and marketers, “engineering” can feel a little out of our wheelhouse. It’s surprisingly not and it’s…
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Consumers are ready to return to healthcare (sort of)
As the complexities of COVID continue to dominate our attention, we share the results from our most recent Pulse wave, a national survey of 1,800+ respondents to take the temperature of the nation. As a…
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How Gen Z Is Handling Life in Quarantine—and How Marketers Should Help
Finding it difficult to communicate through digital only How is Gen Z handling life in quarantine? Strategic Planning Director, Tom Curtes, weighs in with data to illustrate how marketers can help. This article was first…
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The Next Normal
What the advertising industry may look like in a COVID-19 world. How will the advertising industry look in a COVID-19 world? Chief Creative Officer John Maxham weighs in with his predictions for what comes next.…
Patient Safety in a COVID-19 World
COVID-19 has changed consumers’ priorities when it comes to what they want out of their health care experience. With less focus on reputation and personalized care, and more on safety and cleanliness, marketers need to…
A Quick Accessibility Test
Millions of Americans are unable to use a mouse for various reasons. To give you an idea of what it’s like, ditch the mouse (and trackpad) and try to navigate using only your keyboard. How…
Coronavirus
Be a Source of Reliable Information, Communicate Action and Preparedness Whether it is Covid-19 (Coronavirus), H1N1, SARS or any other large-scale outbreak concerning your employees, customers, and community, it is important to show leadership, provide…
DDB Chicago’s John Maxham Joins Laughlin Constable As Chief Creative Officer
He has served in that role at the Omnicom Group agency since 2014 Rumor has it our new CCO, John Maxham, sings a mean Justin Timberlake falsetto. Plus, he’s got some seriously noteworthy campaigns credited…
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What. A. Year.
A Look Back at 2019 2019 went by in a blink. Maybe that’s because we were so busy making a ton of breakthrough work. Over the past 12 months we’ve helped people to get back…
Personalization vs. Privacy
How personal is too personal in healthcare marketing? Consumers like to say they want a more personalized healthcare experience. But when it comes to sharing the data providers need to turn that ideal into a…
Make Content Work Harder for Your Business
Content marketing can feel like a major headache, both in creation and measurement. It’s enough to make you wonder: Is all this work actually making an impact on my business? If you’ve found yourself thinking…
Good as Your Goal
Setting KPIs and Creating Realistic Yet Ambitious Goals All data tells a story. But if you haven’t set up the right framework, it can be difficult to know if your story is a thriller, drama…
RFPs, OMG!
How to keep the Request for Proposal process from overwhelming you (and your agency) Issuing a Request for Proposal (RFP) to find an agency partner is kind of like online dating. It takes time to…
Influencing Influencers About Influencing
What you need to know about influencer marketing It’s no secret that influencer marketing has exploded in the last 5 years. In fact, a recent study revealed a 1,500% spike in search entries for “influencer marketing” in just…
Madness, it’s Contagious
The Marketer’s Playbook to March Basketball Ah, March. That magical time of the year when everyone and their mother sheds their winter coats for college basketball swag. Suddenly, team stats are a subject of heated…
Getting Emotional About B2B
How B2B brands can stand out and make deeper connections with your audiences B2C marketing is all about making an emotional connection with your audience. Brands from beer and shoes to cosmetics and life insurance…
The Magic of Marketing Automation
Roundtable Recap Whether your Marketing Automation program is fully activated, in the planning stages or currently a future initiative, there’s always room for growth with this ever-evolving technology. Our recent Round Table event focused the…
Crisis Communication: An Art Not a Science
Corporate crisis communications rules and guidelines are everywhere, and anyone working in communications likely has their own stories to share about a crisis averted or one handled well or one that could have been handled…
Yes, I Speak Client
Learning all about your client’s business is good business How many different languages do you speak? A life in advertising can force you to learn, or at the very least, form a basic understanding of…
The price is…right?
How transparency plays into the healthcare value guessing game. For most consumers, setting a price on healthcare has been…well, a guessing game. But there’s been a shift in the stakes, and the rules. New, more…
Account-Based Marketing
What is Account-Based Marketing (ABM)? ABM is selecting target accounts and delivering focused/personalized messages, programs, and content to move them towards your goal – whether that goal is a sale, contract renewal, or something else.…
Make A Soft Landing with the Media
“I know everything there is to know about the media.” “Sure, send them in. I’ve got this, no worries.” “I’m just going to wing it, no big deal.” – Famous last words of former spokespeople You know…
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