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Nordic Naturals Names Laughlin Constable as Creative AOR

The leading global vitamin and supplement brand appointed the independent agency following a competitive review

CHICAGO (April 4, 2024)—Independent full-service agency Laughlin Constable today announced it has been named the creative agency of record and strategic partner for Nordic Naturals, the global provider of premium vitamins and supplements, and considered to be an industry-leading producer of omega-3 fish oil supplements in the U.S.

“We’re at such an exciting inflection point as a brand and company and poised to set the standard and drive growth for the entire omega-3 category”, said Jim Planet, Vice President of Marketing at Nordic Naturals. “Laughlin Constable really impressed us with their deep understanding of the market, consumer, and opportunity, and their insightful, creative approach to our brand.”

Laughlin Constable was selected following an extensive national agency search. The widely respected brand is tasking Laughlin Constable with brand, product, and consumer strategy and the development of an integrated creative campaign to establish a new level of category understanding and awareness around the benefits of its premium omega-3 supplements. 

The omega-3 category is experiencing double-digit growth, and the comprehensive benefits of omega-3 supplements tap into a big consumer trend toward more holistic, preventative health support. According to a 2023 GrassrootsHealth Omega-3 Index Study, over 80% of consumers don’t get enough of the critical omega-3 fatty acids that the body cannot produce on its own. According to a September 2023 Mintel report, the top barrier to broader adoption of omega-3 supplementation is a general lack of product knowledge and trust. As a well-established brand recognized for providing exceptionally high-quality, premium products in the category for nearly thirty years, Nordic Naturals is uniquely positioned to lead the conversation.

“We’re so proud to be associated with such an incredibly purposeful and reputable brand”, said Anthony Romano, CEO of Laughlin Constable. “The list of potential health benefits that can come from taking omega-3s is pretty staggering, so to help shine a brighter light on that message in a new way is a unique creative opportunity and responsibility we don’t take lightly.”

Laughlin Constable’s new appointment with Nordic Naturals follows the agency’s recent string of AOR wins for brands like True Value, Vienna Beef, Good Food Holdings, and North Shore Bank.