Summerfest logo 2024

Laughlin Constable and Milwaukee World Festival, Inc. Teaming Up Again

Personal experiences agency to develop creative strategy and assets to promote 2024 Summerfest

MILWAUKEE (March 13, 2024) – Midwest agency Laughlin Constable today announced it has signed a new creative partnership agreement with Milwaukee World Festival Inc., producer of Summerfest, to promote the 2024 June and July music festival. The new contract follows on the heels of Laughlin Constable leading Summerfest’s 2022 and 2023 campaign strategy and creative concepting following a competitive review.

“Laughlin Constable has been an outstanding partner over the last two years, and we look forward to continuing to work with their team to amplify the Summerfest brand,” said Sarah Pancheri, President & CEO of Milwaukee World Festival, Inc. “We are proud to partner with a local agency and can’t wait to unveil our 2024 campaign in the coming weeks.”

“As a proud Midwestern agency, working with Summerfest is always an absolute joy and privilege that our team doesn’t take lightly,” said Anthony Romano, CEO of Laughlin Constable. “Many of us at LC are music fanatics, so the opportunity to partner with this iconic organization is one of those rare instances where we get to combine our personal passion with doing great creative work.”

Terms of the contract were not disclosed.

About Laughlin Constable

Laughlin Constable is a Midwest, independent agency that creates personal experience brands by fusing excellence in strategic intelligence, brand creativity, media context and connected experiences to create modern work that moves people. The agency, founded in 1976, has offices in Chicago and Milwaukee. Current and recent clients include: True Value, Yuengling, Master Lock, Vienna Beef, Milwaukee Bucks, Northwestern Medicine, Hoosier Lottery, The American Society for the Prevention of Cruelty to Animals (ASPCA), Wisconsin Department of Tourism, UScellular, and many others. For more information, visit

About Summerfest presented by American Family Insurance

Summerfest presented by American Family Insurance is a premier independent music festival, hosting the industry’s biggest acts for an unforgettable live music experience. Since its inception in 1968, Summerfest continues to distinguish itself as a top national music festival and has developed an unrivaled reputation, consistently featuring hundreds of performances across 12 stages, throughout the 75-acre festival grounds along Lake Michigan. Summerfest 2024 will take place over three weekends – June 20-22, June 27-29 and July 4-6, 2024. For more information, visit, or follow us on social media @Summerfest on Facebook, Instagram, X, and TikTok.

Milwaukee World Festival, Inc., producer of Summerfest, continues to fulfill its nonprofit mission of bringing the community together and providing a showcase for performing arts, activities, and recreation to the public, through music and special events.