User Generated Content Is King

  • Increase in social audience
  • Increase in social engagement
  • Increase in email revenue
Real Techniques® originally established itself with help from YouTube stars and professional makeup artists Sam and Nic Chapman (Pixiwoo) who helped pioneer the brand’s social presence. But in order to grow further, we needed to leverage Real Techniques®’ willingness to focus on their passionate community. By adding meaningful, user-centric content alongside the Chapmans, we knew there was ample opportunity for the community to blossom.
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