Sharing a new flavor with the world–and crushing historical holiday sales records.
O&H Danish BakeryLCPR
Making it Personal
From creating excitement in local markets to sharing news with national media, we worked closely with world-famous Kringle-maker, O&H Danish Bakery, to make sure their newest holiday treat got the attention it deserved.
Results
Introducing a limited-edition flavor from a bakery that needs no introduction.
Longtime client, O&H Danish Bakery, is based in Wisconsin, but its traditional Kringle is enjoyed around the world. In addition to the bakery’s tried and true flavors, the holidays marked the arrival of a new item—Reindeer Tracks, a delicious, limited edition treat.
To launch Reindeer Tracks as a new seasonal staple, our team partnered with O&H to launch an integrated campaign that would bring in the bakery’s best holiday sales to date.
Shining a national spotlight on a Midwest bakery.
Sharing a taste of holiday Kringle with the world required a strategic approach to publicity and public awareness. From sending out samples and securing features in holiday gift guides to working with spot-on influencers, our LCPR team researched, planned and produced a major public relations campaign focused on the launch of Reindeer Tracks.
The new product received glowing attention across national gift guides— including USA Today Reviewed, People en Español, and Today’s Parent. Plus, the Kringle was highlighted by Good Day New York, CBS Chicago, five Milwaukee TV stations and more, building buzz and purchases for O&H’s newest product.
A taste of sweet, record-breaking success.
Between earned media and influencer coverage, the holiday Kringle campaign resulted in nearly 270 million impressions—over 5x the project goal—and O&H’s best-selling holiday season in the company’s history.