With a new highway development finished and ready for ribbon cutting, Cullinan Properties, Ltd., partnered with LCPR to plan and execute a memorable grand opening.

Celebrating the interchange meant developing a story around enhanced safety and premier access–specifically to Joliet and the super-regional, 310+ acre Rock Run Collection.

Our key messaging strategy not only positioned the project as a major force of regional economic opportunity, but it commended stakeholders involved in the process–from construction leaders to government officials. 

The grand opening event needed to run seamlessly, but it also needed to attract the attention of media and key government personnel. To ensure necessary attendance, our team crafted clear messaging and coordinated closely with the Illinois Department of Transportation, media contacts and federal, state and local officials. 

Additionally, shifting construction deadlines required our team to be agile planners. Keeping the event on track required proactive collaboration, from day-of planning to partner coordination.

Leading all aspects of the grand opening included being onsite for the event, where we managed vendors, helped prepare speakers and coordinated media. With standout attendance from top Chicago media organizations and 12 government officials, the celebration received coverage from major outlets, generated over 21 million media impressions and received awards from the Public Relations Society of America's Chicago Chapter.