Caps and Gowns Don’t Come Cheap
Increase in website traffic
Increase in calls to advisors
Generated from paid online ads
When we started working with OppenheimerFunds’ Bright Start College Savings program in Illinois, we faced two challenges. First, the brand’s reputation had been tarnished during the 2008 financial crisis, slowing investment to a trickle. And second, for gen-x parents, college seems so far away that they don’t perceive the need to start saving today.