Caps and Gowns Don’t Come Cheap

  • Increase in website traffic
  • Increase in calls to advisors
  • Generated from paid online ads
When we started working with OppenheimerFunds’ Bright Start College Savings program in Illinois, we faced two challenges. First, the brand’s reputation had been tarnished during the 2008 financial crisis, slowing investment to a trickle. And second, for gen-x parents, college seems so far away that they don’t perceive the need to start saving today.

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