Helping CONEXPO-CON/AGG capture national attention from beyond the trade show floor.
Association of Equipment ManufacturersLCPR
Making it Personal
To elevate the largest construction trade show in North America into a cultural moment, we went beyond traditional media relations–pairing strategic storytelling with bold, high-visibility tactics.
Results
From industry event to national headlines.
Those familiar with the global construction industry know CONEXPO-CON/AGG as a powerhouse event. But for 2026, the trade show had ambitious goals to expand its impact beyond the construction community.
Our mission? Elevate CONEXPO-CON/AGG as more than a trade event, and position it as a cultural, economic and business moment.
Curating media-friendly moments.
To turn heads of the general public, CONEXPO-CON/AGG needed to make media headlines. So, our team ideated, coordinated and executed stories worth sharing–a Guinness World Records™ attempt to kick off the trade show, plus a visit to Manhattan, where industry leaders rang the New York Stock Exchange Opening Bell®.
Our team's targeted pitching strategy secured onsite media attendance from top-tier outlets, shaping each story through interviews, video content and social media development. From challenging world records to showcasing economic impact, each effort resulted in national media attention, instant credibility and once-in-a-lifetime moments for participants.
Tapping into targeted thought leadership.
To highlight the expertise of CONEXPO-CON/AGG industry leaders, we leveraged a Fast Company Executive Board membership. Bylining articles on the exclusive platform let the expert's voice shine on the topics of innovation, technology, workforce and sustainability.
Additionally, our team secured insights from giants like Amazon Web Services, John Deere, Autodesk and Dirty Jobs host, Mike Rowe, and used our Fast Company Executive Board spotlight to stay relevant with the industry audience–while elevating public awareness.
Delivering impact at national scale.
The campaign for CONEXPO-CON/AGG didn't just generate coverage–it created a new narrative around the construction industry's innovation, workforce development and sustainability efforts.
With focus on bold activations and newsworthy stories, our team's multi-pronged strategy ensured consistent, 360-degree visibility of the tradeshow's impact–securing 1,147 total media mentions and more than 2 billion earned impressions. Plus, more than 96% of stories reinforced our key messaging, with national attention from The Wall Street Journal, The New York Times, CNBC, Bloomberg, Forbes, Fast Company, CBS News, Yahoo, and more.