The Subtext of The Tech Talk

At CES 2026, we looked beyond the shiny new objects to understand what the tech conversation is really signaling. On the ground, we observed a clear shift in tone; one where AI is increasingly seen as empowering, not overriding, human success. This report captures those firsthand observations and outlines what they mean for brands looking to create more personal, human-centered experiences.

Download the full report to explore the signals shaping what’s next for brands.