Hoosier Lottery Electric 8's and Diamond Dash tickets.

Hoosier Lottery – Influencer Marketing

If you ask someone why they play the lottery, chances are, they’ll say they play to win. But when we became the Hoosier Lottery’s digital AOR, we set out to change that. We wanted people to play because they saw Hoosier Lottery games as a fun experience from a company they believed in.

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Brightly colored Fall leaves.

Travel Wisconsin – Influencer Marketing

In 2018, Travel Wisconsin set out to enhance its Instagram influencer program. The mission was to identify travel influencers in key niche audiences important to Travel Wisconsin’s target market and turn them into Wisconsin brand ambassadors.

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Young woman displaying her wedding ring.

Jewelers Mutual – Influencer Marketing

After so many weddings were postponed in 2020, we knew 2021 was going to be packed with nuptials. And with that busier-than-ever wedding season on the horizon, LC saw an opportunity to leverage influencers to help remind brides about the importance of jewelry insurance for their coveted rings.

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Influencer filming himself with a video camera while sitting atop a mountain overlooking a small town.

Questions to Ask When Considering an Influencer Campaign

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No longer just buzz words, influencer marketing has become a powerful component of marketing and communications strategies. Brands of all sizes across all verticals are using influencers to increase engagement, expose new audiences to their products and services, and create memorable content. As influencer marketing has evolved, so has the approach to working with influencers.

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Pat Laughlin and Jon Laughlin, CCOs at Laughlin Constable

Second Generation Takes Creative Helm At Laughlin Constable

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Jon Laughlin half jokes that he’s worked at Laughlin Constable for 44 years but in some ways he is right. He and his brother Pat were born into the advertising agency world as their father Steve founded and was growing his new agency just as his sons were born.

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Stylized map with location pins.

Solving a Business Problem with Sitecore

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One of our clients had a pattern of acquiring smaller health care networks and bringing them under their already large umbrella. As their list of locations treating various medical conditions increased, so did the need for a cleaner way to manage and display relevant locations for their 1,300+ service offering content pages.  

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Illustration of a girl pondering what type of food she would like to eat.

Leveraging Voice Recognition Tech to Find the Perfect Place to Eat

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At LC, we pride ourselves in fostering innovative thinking across the board—this applies even to our interns. With voice tech continuing to emerge as an industry mainstay, we tasked our interns with creating their very own Alexa skill.

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Illustration of team members migrating content from website to website.

Upgrading Sitecore – A Journey from 8.0 to 9.3

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One of our larger clients was using Sitecore 8.0 rev5 on-prem for their website, and their SLA was out of compliance. For this reason, as well as being many versions behind, the client opted to upgrade the site. What follows is a high-level account of the journey our development team took to get them from Sitecore 8.0 to Sitecore 9.3.

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Protecting our Client’s Brand Reputation Using Siteimprove

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Our client was looking for a tool to help manage their 13,000+ page Sitecore website. Pages are continually added and are modified by multiple content authors, so they needed a tool to help identify and organize issues that arise. Siteimprove is a tool that provides solutions for overall website optimization.

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Desktop with laptop and scattered documents.

What to look for in an Agile Sitecore development partner

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If you’re in the market to partner with a mature Agile development team like ours for your Sitecore project, here are some criteria to consider when deciding if a team is the correct fit.

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"Ughhh!" in distressed typography

My Website has CLS – Now What?

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Social Distancing. Coronavirus. Lockdown. New normal. These are a sampling of new terminology bestowed upon us in 2020 (albeit with little warning). Another new term that may not be as familiar poses a significant challenge to the well-being of websites: Cumulative Layout Shift (CLS).

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Your Table is Waiting

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went out to dinner this past weekend and was so happy to have to wait for a table. Sounds odd, right, but after 14 plus months of the most challenging times for our restaurant partners, I was glad to wait.

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Female patient searching for physician.

Improving User Experience with React and Sitecore

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As a health-care organization that provides quality care to many current and prospective patients, the ability to easily navigate thousands of physicians to find one that is “just right” is critical.

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An illustration of a rabbit being pulled out of a magician's hat.

Make Marketing Automation Magic—Not Mayhem

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Marketing automation has long promised a sort of magic — using technology to reach the right leads and customers at the right time with the right message, with better reporting and better returns.

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Expandable file folders atop a desktop.

Migrating Sitecore Indexes from Lucene to Solr

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When we were upgrading our Sitecore 8 project to Sitecore 9, we needed to come up with a new solution for indexing the data. Our Sitecore 8 project was using Lucene for indexing which posed two problems: Lucene was not supported in our Sitecore 8 environment configuration, and Lucene was not supported in Sitecore 9.

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Documents floating atop an ocean wave.

Charting a Path to Sitecore with Highcharts

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desk at home with work computer on it

Making Work from Home the Best Place to Work

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When the pandemic struck, LC needed to quickly adapt its office-centric company culture to a remote environment. Heather Batchelor, executive vice president of human resources, shares the creative solutions that kept company culture thriving and led to Crain’s Chicago naming LC one of the “Best Places to Work” in 2021.

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Expressive illustration of HTML markup and computer monitor.

Creating Immersive Front-End Sitecore XP Experiences with GreenSock and ScrollMagic

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Street map

Creating an Interactive Regional Map with Mapbox and Sitecore

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Superimposed image of a black safe with a LED backlit touchpad

SentrySafe

To make SentrySafe’s online consumer journey as modern and sophisticated as their security solutions, we identified and targeted two major sticking points: the disjointed transition from researching products on SentrySafe.com to purchasing them through an e-commerce partner and the arduous process for retrieving lost keys or combinations.

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Illustration of cartoon-esque town

Hoosier Lottery

If you ask someone why they play the lottery, chances are, they’ll say they play to win. But when we became the Hoosier Lottery’s digital AOR, we set out to change that. We wanted people to play because they saw Hoosier Lottery games as a fun experience from a company they believed in.

Read more »