Retail

When it came time to redesign their website, we wanted to create an experience that mirrors the confidence and security Master Lock’s physical products give their customers. By pulling that brand equity forward into the digital space, we set about designing a site that doesn’t just sell locks but elevates the brand’s entire digital presence.

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To make SentrySafe’s online consumer journey as modern and sophisticated as their security solutions, we identified and targeted two major sticking points: the disjointed transition from researching products on SentrySafe.com to purchasing them through an e-commerce partner and the arduous process for retrieving lost keys or combinations.

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At Fleet Farm, the seasons are more than spring, summer, fall or winter, a season is about the little moments and micro seasons of life. Need a new camo hoodie? Fleet Farm season. Christmas Shopping for the grandkids? Fleet Farm Season. Fleet Farm is your every-season store.

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