Wisconsin’s Most Dramatic Show Has a Limited Run

  • Increase in trips to Wisconsin
  • Increase in Fall Color Report site traffic
  • Share increase of Chicago Fall overnight trips to WI
Each season is special in Wisconsin, but fall is arguably the most breathtaking. Then again, Minnesota and Michigan could attempt to say the same thing. So how do we make our fall colors the more desirable ones to see? With a sense of humor and a sense of urgency.