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Helping our home state show visitors fall leaves before fall leaves

Fall colors while supplies last

TRAVEL WISCONSIN

It doesn’t get much better than fall in Wisconsin. But fall moves fast — if you don’t stop and look around, you’ll miss it. We cast Wisconsin’s gorgeous fall colors in a fully-integrated campaign as a limited-time-only spectacular.

32%

Increase in trips to Wisconsin

17%

Increase in Fall Color Report site traffic

4.5

Share increase of Chicago Fall overnight trips to WI

The Big Idea

With neighboring state competitors like Minnesota and Michigan who offer similar natural beauty and activities all year round, the competition to convince city-living millennials to visit Wisconsin has become more pronounced.

For Fall Colors installation, the centerpiece of our integrated campaign, we created an eight-foot-tall hourglass that greeted commuters in Chicago’s Union Station and filled it with synthetic leaves that fell every ten minutes, timed to coincide with the progression of Wisconsin’s fall color. 


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At this magical destination, the sea and sun meet and become one—attracting both celebrities and your average traveler. But after being closed for COVID-19, Los Cabos needed a way to convince their regulars to come back. And even more so, to reassure them that paradise would still be just as idyllic as they remembered.

Continue Reading Los Cabos

Giannis Antetokounmpo of the Milwaukee Bucks running down the court with an illustrated cape.

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Continue Reading Milwaukee Bucks

Chicago: 200 South Michigan Avenue, 17th Floor, Chicago, IL 60604 | (312) 422-5900

Milwaukee: 207 East Michigan Street, Milwaukee, WI 53202 | (414) 272-2400

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