Helping our home state show visitors fall leaves before fall leaves
Fall colors while supplies last
It doesn’t get much better than fall in Wisconsin. But fall moves fast — if you don’t stop and look around, you’ll miss it. We cast Wisconsin’s gorgeous fall colors in a fully-integrated campaign as a limited-time-only spectacular.
Increase in trips to Wisconsin
Increase in Fall Color Report site traffic
Share increase of Chicago Fall overnight trips to WI
The Big Idea
With neighboring state competitors like Minnesota and Michigan who offer similar natural beauty and activities all year round, the competition to convince city-living millennials to visit Wisconsin has become more pronounced.
For Fall Colors installation, the centerpiece of our integrated campaign, we created an eight-foot-tall hourglass that greeted commuters in Chicago’s Union Station and filled it with synthetic leaves that fell every ten minutes, timed to coincide with the progression of Wisconsin’s fall color.
At this magical destination, the sea and sun meet and become one—attracting both celebrities and your average traveler. But after being closed for COVID-19, Los Cabos needed a way to convince their regulars to come back. And even more so, to reassure them that paradise would still be just as idyllic as they remembered.
After helping the Bucks build momentum for years, the 2018/19 season was set to be a big one. With a new, world-class stadium, a new coach, returning superstar Giannis Antetokounmpo and postseason appearances in three of the last four seasons, the only thing left to do was rally the fans with a new campaign. And, of course, do it without a single shoot.