So much to do, so little time to grab visitors’ attention

  • Increase in trips to Wisconsin
  • Increase in Fall Color Report site traffic
  • Share increase of Chicago Fall overnight trips to WI
Millennials are always looking for new ways to experience the things they love doing. In addition to traditional creative executions, we created digitally optimized creative to pair their interests with activities, festivals and events found only in Wisconsin throughout the year.

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