Let’s face it, we don’t look to the future anymore, we live in the future. Our phones talk back to us, robots live amongst us, and data drives everything. So, for us innovation is the fuel that keeps our team, our company, and our business evolving just as fast as the rest of the world.

Internal Innovation

There are opportunities, technologies, and ideas that need exploration. We’re committed to investing in experimentation in order to stay at the forefront of technology.

  •   Technology Exploration
  •   Investments
  •   Product Development
  •   Training + Engagement

External Innovation

We’re looking to get you on the path to innovation and disruption.

  •   Rapid Prototyping
  •   Proof of Concepts
  •   Test + Learn
  •   Product Development

LC Lab

We can talk all day about how “innovative” we are, but at LC we like to lead by example. That’s why we created Laughlin Labs, a space for all of our employees to experiment, ideate, play with technology, and do much more than just talk. By encouraging our most tech savvy people to collaborate with everyone else on our team, we’re coming up with new ways to use new technology on a regular basis.
Medela Alexa


Being a new mom is tough. So, anything that makes her life easier is a win. That’s why we created an Amazon Alexa skill specifically for breastfeeding moms that answers all of her toughest questions via voice-recognition technology.

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Sears Auto Center

We used a high-powered super computer to sell tires. We harnessed the power of IBM Watson’s technology platform that uses natural language process and machine learning to reveal insights and provide better results over time. Watson learns the subject, consumers ask a question, Watson responds based on similar questions from others and continues to learn based on interactions.

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Wisconsin State Cranberry Growers Association

To help cranberry growers better and more immediately identify and manage pests, we teamed up with the Wisconsin State Cranberry Growers Association and Ocean Spray to investigate the possibility of creating an AI program that would allow growers to do just that. As we evolve the app, and continue gathering and labeling data, it will eventually allow growers to take a photo of an insect in the field on their phone and immediately receive an accurate identification of the insect.

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