May 08, 2018 Spread Your Wings Don't just grab a beer, grab a lager. Share via Facebook Share via Twitter Share via LinkedIn Share via Email Who would’ve thought in this flavor of the month craft beer culture where hops is paired with zombies, unicorn blood and orange rinds a nearly 200 year old brewery would find itself at the top? As America’s largest craft brewer D.G. Yuengling & Son was also America’s oldest brewer. While those are some compelling reasons to grab a Yuengling Traditional Lager they weren’t enough. See, people love this beer. They’ll cross state lines to get it. Even divert family vacations hundreds of miles to load up a cooler or two so they can brag to their buddies back home. So our challenge was to tap into that unabashed beer nerdism, and create a culture of not ordering beers, but ordering lagers. When you order a Yuengling Traditional Lager, it’s an occasion unto itself. Transforming a night out into a night to remember. A casual dinner quickly becomes a dinner for the ages. And like the eagle with its outstretched wings on the bottle, it was a simple ask to drinkers everywhere. Don’t just grab a beer, grab a lager. Spread Your Wings. For more tips and insights on how to take your marketing from now to next, subscribe to our newsletter or contact Nicole Stone – Senior Vice President, Business Development at firstname.lastname@example.org or 414.270.7235.