Laughlin Constable at SHSMD Connections 2016

September 11-14, 2016 | Chicago, IL

SHSMD Connections 2016

SHSMD 2016, presented by the Society for Healthcare Strategy & Market Development, is the premiere gathering place for healthcare marketing, public relations and communications, and strategic planning professionals.

Laughlin Constable shared the results of our annual PULSE survey, a proprietary study that has been tracking the evolution of healthcare consumer decision-making since 2010. The findings from this year’s study are available below.

We also presented our point of view on content development, management, and integration, all organized around the consumer decision journey. Links to informative tip sheets are also available below.

Look for Laughlin Constable at SHSMD 2017, September 24-27, in Orlando, Florida. For more information on how Laughlin Constable takes brands from now to next, contact Patti Bridge at 312-422-5995.


September 11-14, 2016


Hyatt Regency Chicago
151 E Upper Wacker Dr
Chicago, IL 60601
Booth #517

LC PULSE 2016 – Content Tip Sheets

We’re in the middle of some of the most tumultuous times ever in healthcare. Consumers are taking charge in unprecedented ways. And since 2010 Laughlin Constable has been tracking their thinking. Check out the results from our 2016 survey.

Healthcare providers have no shortage of content available to them. The trick is to manage content and make it matter. The Consumer Decision Journey provides a map to help put the right content in the right place for the right audience and track its effectiveness. As the saying goes “Content is King”, but you can be – must be – the ruler. Download our tips for every phase of the journey below.


Tips to make your content more magnetic.



Tips for content that's more influential.



Tips for memorable experience content.



Tips for content with viral potential.