eBooks

As the complexities of COVID continue to dominate our attention, we share the results from our most recent Pulse wave, a national survey of 1,800+ respondents to take the temperature of the nation. As a follow up to our April wave, published previously, we fielded research in August to evaluate mind states and information needs of consumers as they consider resuming healthcare.

Download this whitepaper to discover what we’ve learned since our April wave on the latest of the ever-evolving consumer mindset since the initial pandemic onset.

LC 2020 Pulse Report

We fielded this research to evaluate mind states and information needs of consumers as they consider resuming healthcare. Download our report to learn the latest of the ever-evolving consumer mindset since the initial pandemic onset.

Download the 2020 Pulse Report

How personal is too personal in healthcare marketing?

Consumers like to say they want a more personalized healthcare experience. But when it comes to sharing the data providers need to turn that ideal into a reality, people seem to have second thoughts. When it comes to personalization versus privacy in healthcare, where exactly is the line drawn?

LC 2019 Pulse Report

Our Pulse Report gives an in-depth look at how consumers feel about sharing personal information. You’ll find real insights that can make a difference in your corner of the healthcare marketing world.

Download the 2019 PULSE REPORT

How transparency plays into the healthcare value guessing game.

For most consumers, setting a price on healthcare has been…well, a guessing game. But there’s been a shift in the stakes, and the rules. New, more convenient healthcare options are appearing just down the street and on their smartphones. Health plans and employers are less willing to pay for more care than necessary, and patients are left picking up an increasing share of the tab. Naturally, they’ll want to know what they’re paying for. Will you be ready to answer them?