As the complexities of COVID continue to dominate our attention, we share the results from our most recent Pulse wave, a national survey of 1,800+ respondents to take the temperature of the nation. As a follow up to our April wave, published previously, we fielded research in August to evaluate mind states and information needs …
eBooks
Patient Safety in a COVID-19 World
COVID-19 has changed consumers’ priorities when it comes to what they want out of their health care experience. With less focus on reputation and personalized care, and more on safety and cleanliness, marketers need to adapt their messaging. Download the white paper. Based on a nationwide survey it gives the latest …
Personalization vs. Privacy
How personal is too personal in healthcare marketing? Consumers like to say they want a more personalized healthcare experience. But when it comes to sharing the data providers need to turn that ideal into a reality, people seem to have second thoughts. When it comes to personalization versus privacy in healthcare, where …
The price is…right?
How transparency plays into the healthcare value guessing game. For most consumers, setting a price on healthcare has been…well, a guessing game. But there’s been a shift in the stakes, and the rules. New, more convenient healthcare options are appearing just down the street and on their smartphones. Health plans and …