Creative

Laughlin Constable is proud to work with Summerfest to launch the Bring Your Fest Self campaign, reminding people that the best, more fun version of themselves comes out at SummerFest.

After being cooped up inside for the past 16 months, Chicagoans needed a way to get back out there and have some fun before winter forced them back indoors. We gave it to them with the Vienna Beef Hot Dog Stand Challenge.

If you ask someone why they play the lottery, chances are, they’ll say they play to win. But when we became the Hoosier Lottery’s digital AOR, we set out to change that. We wanted people to play because they saw Hoosier Lottery games as a fun experience from a company they believed in.

In 2018, Travel Wisconsin set out to enhance its Instagram influencer program. The mission was to identify travel influencers in key niche audiences important to Travel Wisconsin’s target market and turn them into Wisconsin brand ambassadors.

After so many weddings were postponed in 2020, we knew 2021 was going to be packed with nuptials. And with that busier-than-ever wedding season on the horizon, LC saw an opportunity to leverage influencers to help remind brides about the importance of jewelry insurance for their coveted rings.

Jon Laughlin half jokes that he’s worked at Laughlin Constable for 44 years but in some ways he is right. He and his brother Pat were born into the advertising agency world as their father Steve founded and was growing his new agency just as his sons were born.

If you ask someone why they play the lottery, chances are, they’ll say they play to win. But when we became the Hoosier Lottery’s digital AOR, we set out to change that. We wanted people to play because they saw Hoosier Lottery games as a fun experience from a company they believed in.

Millennials are always looking for new ways to experience the things they love doing. In addition to traditional creative executions, we created digitally optimized creative to pair their interests with activities, festivals and events found only in Wisconsin throughout the year.

At Fleet Farm, the seasons are more than spring, summer, fall or winter, a season is about the little moments and micro seasons of life. Need a new camo hoodie? Fleet Farm season. Christmas Shopping for the grandkids? Fleet Farm Season. Fleet Farm is your every-season store.

From the hard streets of Chicago grow strong men and women. The 2019 Boys and Girls Club of Chicago celebrates these young people and the safe haven that provides support and teaches them the skills they need to grow into successful adults.

Our campaign highlights area locations and landmarks with circular shapes, as well as circles that fill our everyday lives. We paired those images with powerful healthcare images, all to show that El Camino Health offers well-rounded care that revolves around the community. So when we say, “What happens out there, determines what happens in here,” we absolutely mean it.

For this campaign, we wanted to show just what taking a wholehearted approach to insurance means by personifying the Acuity employee as a superhero. After all, they’ll work day and night to help make sure a business issue or a home or car problem is solved the right way.

At this magical destination, the sea and sun meet and become one—attracting both celebrities and your average traveler. But after being closed for COVID-19, Los Cabos needed a way to convince their regulars to come back. And even more so, to reassure them that paradise would still be just as idyllic as they remembered.

College is exhausting. Rarely do you have time to put your feet up, your headphones on and just daydream. Enter Amtrak Hiawatha. It’s not just a way to get to Chicago or Milwaukee without sitting in soul-crushing traffic. It’s 90 minutes for you to do you.

How will the advertising industry look in a COVID-19 world? We weigh in with predictions for what comes next.

2019 went by in a blink. Maybe that’s because we were so busy making a ton of breakthrough work. Check out more of what we’ve been spending our days (and nights and a few weekends) working on over the past year.

Be THE person who can talk easily and passionately about a client’s business better than anyone else. Strive to be the go-to person and learn why you should become fluent in your client’s tongue.