Our campaign highlights area locations and landmarks with circular shapes, as well as circles that fill our everyday lives. We paired those images with powerful healthcare images, all to show that El Camino Health offers well-rounded care that revolves around the community. So when we say, “What happens out there, determines what happens in here,” we absolutely mean it.
Every hospital wants to earn the top accolades and tell the world that they are the best. But best is an endpoint. We wanted to illustrate how Northwestern Medicine’s excellence, innovation and access to better care come together to form a continuous pursuit towards excellence.