UScellular
What We Did
Helped raise awareness of internet access challenges and solutions in rural America.
The Results
A successful media and public affairs event gaining over 1.7 million impressions.
Demonstrating a Solution.
2023 saw a strong nationwide push for better internet serving rural communities. Wireless carrier UScellular provides a solution to that challenge and worked with Laughlin Constable Public Relations to raise awareness about the carrier's fixed wireless technology.
We helped plan, coordinate and communicate an Illinois tech demo event attended by government and industry leaders, as well as those who need reliable connectivity for education, medical and public safety needs.
Grabbing media attention.
Because success relied heavily on educating and creating awareness amongst lawmakers, regulators and the constituents they represent, we focused our strategy on both political and mainstream media.
We crafted news materials and event messages, created compelling storytelling visuals and pitched media that the story was an important one to tell.
Activating onsite.
We helped orchestrate the multi-stop event, ensuring it ran on schedule and achieved its goals, and acted as a liaison between onsite media, UScellular and the Governor of Illinois and his team. We took attendees on tours of the site and captured photo and video content for media and social media uses.
1.7M
people were reached across main media channels.
Raising awareness.
We created a coverage-worthy event for both political and consumer media that resulted in dozens of on-message media stories across the state and beyond, delivering over 1.7 million impressions. The public affairs and media strategy unfolded the story and demonstrated exactly how UScellular was a solution to the challenge.