Crisis Prevention Institute

What We Did

Executed a three-pronged media relations strategy to leverage the Crisis Prevention Institute’s expertise and further position them as a thought leader.

The Result

500+ pieces of news coverage, an increase in sales and one of the top PR industry award wins.

Elevating expertise during global tension.

As the world leader in de-escalation and crisis prevention training, Crisis Prevention Institute (CPI) has educated more than 15 million workers across the globe. When the COVID-19 pandemic hit, CPI wanted to make their expertise available to frontline workers and the general public during their time of need.

CPI turned to partner Laughlin Constable Public Relations to develop a media relations and thought leadership campaign. Through a trade and gen pop media approach, our efforts resulted in hundreds of pieces of news coverage, increased sales and even some PRSA hardware.