MLG Capital

What We Did

Brought MLG Capital’s expertise to the forefront of its industry nationwide and in key markets.

The Results

A 67% increase in earned media impressions and a 63% increase in PR value year-over-year.

Highlighting a national leader in private real estate.

MLG Capital, a national private equity real estate investment firm, partnered with Laughlin Constable Public Relations on an awareness building effort to position MLG’s strength and stability among top investors, strategic partners and talent.

Through a public relations program that leveraged media, thought leadership, award nominations and event sponsorship, LCPR worked to elevate MLG Capital’s reach and reputation in both regional and national commercial real estate markets.

LMG PR Logos

Showcasing industry expertise.

We helped MLG Capital further establish themselves as thought leaders in the real estate investment industry. Strategies included launching a digital Speakers Bureau, media training company subject matter experts, pitching media interviews, identifying and supporting industry speaking opportunities and more.

MLG Building

Maximizing major milestones.

Our ongoing media relations approach leveraged major acquisitions and industry wins for news value. This included the announcement of $1B in acquisitions for MLG Capital’s Legacy Fund solution, multiple asset acquisition and disposition announcements, Fund-related media relations and publicizing of other company milestones.

Proactive timeliness was a key factor in our strategy. We capitalized on quick-turn opportunities to position our client’s expertise in national and trade media articles, and identified, scheduled and nominated MLG employees for local business and national industry awards. Nominations of MLG Capital employees resulted in seven well-deserved wins with Inc. 5000, Milwaukee Business Journal, GlobeSt. and more. We then leveraged these wins by publicizing them across social, digital and earned media channels.

MLG Media Screens

1,700

Media articles–50% of which were tier-one-ranked publications.

Increase in media mentions, impressions and PR value.

We placed 1,700 articles and interviews with Fortune, Wealth Management Magazine and Money Tree Investing podcast. 
This coverage garnered over 1.4 billion earned media impressions and over $13.7 million in public relations value, 
a 67% and 63% Y/Y increase, respectively.