The creative campaign was launched successfully across the board, generating multiple PR placements, including “REEL Ad of the Week” in REEL Chicago, a feature in The Drum and a placement in Adweek’s “Agency Spy.”
Board members, club directors, volunteers, club members and their families are heartened by the positivity of the campaign, and the awareness it brought to the city.
But all buzz aside, what really matters is whether or not the campaign does good for the people it’s designed to do good for. And, it has. The campaign, along with some focused outreach efforts, helped the club realize a 20% increase in average daily attendance, which means more kids are off the streets and benefitting from the programs and mentorship offered at the clubs. Add to that a 50% increase in donations at the most recent annual fundraiser, which featured an emotional video developed, produced and donated by Laughlin Constable, and we think we’re onto something good.