Relevance in Retail
Growth among 13-17 year-olds
In recent years, changes in the retail world have meant the rise of specialty boutiques which have put pressure on department stores. For Bon-Ton Stores, an LC client for more than 20 years, a major shift was in order — not only its approach, but also in who it approached. Expanding Bon-Ton’s target audience to younger, more image-conscious females would be crucial for future well-being.