Repackaging the Packager
Increase in trade show leads
Increase in time spent on website
Decrease in bounce rate
Packaging had turned into a price-only decision for most CPG companies because of commoditization and increased influence from procurement. But Bemis had a long history of collaboration and providing greater value to its clients. In order to change the conversation and flip the value equation, we needed to help Bemis remake its image from top to bottom.