Nation's largest private, nonprofit mental health provider Sheppard Pratt launches new campaign via creative, media AOR Laughlin Constable
(Nov. 2, 2022) – Sheppard Pratt, the nation’s largest private, nonprofit provider of mental health, substance use, special education, development disability and social services aims to raise awareness of its premier residential treatment program, The Retreat by Sheppard Pratt, in partnership with Midwest creative agency Laughlin Constable. The agency, The Retreat’s agency of record as of Jan. 2022, has created a new marketing campaign, including creative and media support that launched this week.
Laughlin Constable has created the campaign “This is your time. This is your team.” aimed at telling the brand’s story while communicating barriers that may prevent prospects from taking the next step for treatment, according to the agency’s research with Sheppard Pratt. This includes messaging around treatment specifics, a warm environment and the benefits of being away from home to heal.
“The Retreat by Sheppard Pratt is a destination for those seeking mental health treatments with an approach unlike any other, and we needed our campaign to stand out, push past barriers and reach the people who truly need our help right now. We’re glad to have found the right partnership in Laughlin Constable so that we can continue providing high-quality care and services to those who need it most,” said Jennifer Weiss Wilkerson, VP & Chief Strategy Officer at Sheppard Pratt.
The agency uses “This is your time. This is your team.” to highlight The Retreat’s unique doctor-to-patient ratio, and focus on experienced staff, the wide-range of proven approaches like acupuncture, music therapy, rock climbing and more, The Retreat’s open-door campus, and emphasis on connection.
“The Retreat by Sheppard Pratt is utilizing life-changing treatments to impact those struggling with mental health, substance abuse and more. We’re proud to help raise awareness for such an important resource for so many and hope with the work created, even more will find assistance,” said Pat Laughlin, chief creative officer at Laughlin Constable.
The agency was chosen for the work because of its media and creative capabilities, as well as depth of healthcare experience. The work will appear on CTV, banners and native ads nationwide.
This is your time. This is your team – Personas
This is your time. This is your team – Hero
About Laughlin Constable
Laughlin Constable is a full-service, independent creative agency with deep digital roots. Laughlin Constable leverages technology to elevate creative and ensure that its business of creating ideas, creates business for its clients. Its annual billings are in excess of $280 million. The agency has offices in Chicago and Milwaukee as well as a remote workforce throughout the U.S. The agency’s current and recent clients include: Yuengling, Northwestern Medicine, Hoosier Lottery, Master Lock, Vienna Beef, The American Society for the Prevention of Cruelty to Animals (ASPCA), Jewelers Mutual, Milwaukee Bucks, Wisconsin Department of Tourism, and many others. For more information, visit Laughlin.com.