Amidst the rise of telehealth, midwest agency Laughlin Constable unveils national survey insights to aid healthcare systems and marketers
Key findings focus on a rise in out-of-town specialist access, wearable tech monitoring and mental health needs
CHICAGO (Sept. 26, 2022) – Laughlin Constable, the independent, full-service creative agency, today released findings from its 12th annual Healthcare Pulse survey. The national survey is a quantified view of healthcare consumers’ criteria, perceptions and behaviors throughout their healthcare journey.
This year’s findings focus on the role of telehealth, with key take-aways focusing on the part telehealth plays in access to out-of-town care, the growth and trust in wearable technology to provide monitoring results to physicians, and the rise in mental health issues, especially among Gen Z.
The report is based on data collected in May 2022 via an online survey of 1,200 healthcare decision makers across the nation. Using decades of experience in the healthcare marketing field, Laughlin Constable’s goal of the report is to help healthcare systems and its marketers confidently create messaging, content and programs that resonate with today’s consumers.
“For the past 12 years we’ve been providing these crucial data points as a pulse on the marketplace, not only for our numerous healthcare clients, but also as a resource for fellow healthcare marketers,” said Katy Gajewicz, Laughlin Constable’s executive vice president of strategy. “Of course, telehealth saw a rise during the pandemic, but as this report shows, its value now goes well beyond safety, and the possibilities of telehealth are just starting to surface.”
According to the survey, consumers see telehealth as an opportunity to gain access to out-of-town specialists, giving consumers greater access to the care they need, when they need it.
Additionally, telehealth has further opened the door to patient-facing technological innovations in healthcare, like wearable tech. According to the survey, over the last three years, consumers’ attitudes towards tracking their health data improved, with 65% of individuals feeling comfortable with the idea of using wearable tech. Consumers see technology like smart watches as a useful tool in monitoring their health and providing remote monitoring results to their trusted physician is viewed positively, as it provides greater convenience.
The survey results also showcase how telehealth continues to be an opportunity to open the door for mental health care. The survey revealed that 34% of consumers have noticed new feelings of anger, depression or relationship issues since the start of the pandemic. However, more than 1 in 5 consumers who deal with mental health issues are still not considering counseling or therapy. Gen Z is struggling the most, with 44% of this generation noticing new feelings of anger, depression or relationship issues.
To download this year’s full report, visit www.Laughlin.com/Pulse-Report.
Historically, Laughlin Constable’s Pulse report has focused on timely topics and uncovered insights related to costs and price transparency, generational influencers, and the quest for personalized care.
About Laughlin Constable
Laughlin Constable is a full-service, independent creative agency with deep digital roots. Laughlin Constable leverages technology to elevate creative and ensure that its business of creating ideas, creates business for its clients. Its annual billings are in excess of $280 million. The agency has offices in Chicago and Milwaukee as well as a remote workforce throughout the U.S. The agency’s current and recent clients include: Yuengling, Northwestern Medicine, Hoosier Lottery, Master Lock, Vienna Beef, The American Society for the Prevention of Cruelty to Animals (ASPCA), Jewelers Mutual, Milwaukee Bucks, Wisconsin Department of Tourism, and many others. For more information, visit Laughlin.com.