March 25, 2019 Madness, it’s Contagious The Marketer’s Playbook to March Basketball By Tim Baumgartner Share via Facebook Share via Twitter Share via LinkedIn Share via Email Ah, March. That magical time of the year when everyone and their mother sheds their winter coats for college basketball swag. Suddenly, team stats are a subject of heated debate at the water cooler and tournament brackets become a game unto themselves. We’ve boiled this phenomenon down to one word: madness. But just how far and wide has it spread? How strong is its grip? And where can you get a piece? Let’s break it down, digit by digit. Sources: https://www.ncaa.com/news/basketball-men/article/2018-04-13/2018-ncaa-tournament-and-final-four-viewership-attendance https://www.si.com/tech-media/2017/04/07/ncaa-march-madness-live-video-stream-record https://www.koeppeldirect.com/technology/march-madness-marketing-stats-viewership-trends-infographic/ https://wallethub.com/blog/march-madness-statistics/11016/ https://us.kantar.com/business/brands/2017/march-madness-2017-advertising-by-the-numbers/ For more tips and insights on how to take your marketing from now to next, subscribe to our newsletter or contact Nicole Stone – Senior Vice President, Business Development at firstname.lastname@example.org or 414.270.7235.