# Laughlin Constable > Full-Service Independent Creative Agency Important notes: - Laughlin Constable is a full-service advertising agency that shapes personal experience brands across health care, wellness, B2B, tourism, nonprofit, manufacturing and more worldwide. - We are experts in creative, strategy, media, digital experiences, technology, public relations and analytics. ## Work - [True Value](https://www.laughlin.com/work/true-value-your-way): With some tips from the handiest of men, Nick Offerman, we helped True Value share its expertise with a generation of new customers who want things done their way. - [Nordic Naturals](https://www.laughlin.com/work/nordic-naturals): To shift the perception that omega-3s only benefit heart health, we educated consumers on what Nordic Naturals’ supplement really does—nourishes your health as a whole. - [FRAM](https://www.laughlin.com/work/fram): When looking to connect FRAM with younger DIYers, we recruited Frampa. His no-nonsense approach, years of auto experience and familiar face made choosing the right oil filter, well, obvious. - [Jewelers Mutual](https://www.laughlin.com/work/jewelers-mutual-video): Your jewelry is something to obsess over. So, when it comes to insuring it, you want experts who share that same obsession. We made sure newly-engaged consumers knew that at Jewelers Mutual, rings are the thing. - [True Value](https://www.laughlin.com/work/true-value): No job is too tough for your hometown hardware experts. Our work shows just how True Value turns your everyday fixes, messes and DIY projects into hero-worthy home improvements. - [Master Lock](https://www.laughlin.com/work/master-lock): In its first campaign in over 20 years, we showcase Master Lock’s legacy of relentlessness with the doers who rely on the brand every day. - [Yuengling](https://www.laughlin.com/work/yuengling): By tapping into the independence of younger customers, the opportunity of new markets and the spirit of Yuengling, we turned America’s oldest brewery into America’s boldest. - [Vienna Beef](https://www.laughlin.com/work/vienna-beef): To help our beloved hot dog stand owners, we challenged Chicagoans to step up to the stands (367 of them) for their favorite dog. - [Hoosier Lottery](https://www.laughlin.com/work/hoosier-lottery): We showed Hoosiers how to start a new tradition that sticks—no stress, just scratch-offs and seasonal spirit. - [ASPCA](https://www.laughlin.com/work/aspca): ASPCA’s work in the nonprofit space changes lives on a personal level. Our work shares the perspective of the animals—from rescue to adoption—to show donors exactly how their money makes a difference. - [Byrider](https://www.laughlin.com/work/byrider): Our rebrand for Byrider was made for a modern customer who needed a little extra credit. A poor score might have you looking outside the norm when shopping for a car, but the experts at Byrider look outside the norm, too, to give you credit for being you. - [World Finance](https://www.laughlin.com/work/world-finance): Life, it’s complicated. When things go bad, they can go real bad. Our work for World Finance helps you get unstuck from life’s sticky situations and get back to the good. - [Urban Pie](https://www.laughlin.com/work/urban-pie): We took Urban Pie to new trend levels to show the world just how cool frozen pizza can be. - [Fleet Farm](https://www.laughlin.com/work/fleet-farm): To increase store traffic between the seasons, we needed to position Fleet Farm as the go-to place for family milestones, annual traditions and weekend projects. So, we created a destination for all seasons of life. - [Northwestern Medicine](https://www.laughlin.com/work/northwestern-medicine-better): Better care isn’t just Northwestern Medicine’s promise to its patients. It’s also the promise each team, doctor and physician make to themselves. Our work leans into this—because what makes Northwestern Medicine better makes its patients better. - [Milwaukee Bucks](https://www.laughlin.com/work/milwaukee-bucks): When Milwaukee’s Giannis Antetokounmpo won his first MVP, we followed his lead and took over every screen imaginable, letting basketball fans experience his highlights without limits. - [DampRid](https://www.laughlin.com/work/damprid): There’s only one thing we wanted homeowners to think of when they sniff out something damp. In partnership with HIVE Content Studio, we positioned DampRid as the go-to product for musty smells by creating something unforgettable. - [Lung Cancer Alliance](https://www.laughlin.com/work/lung-cancer-alliance): Our work with Lung Cancer Alliance challenged the stigma around the disease, changing the narrative at the national level. - [Vienna Beef](https://www.laughlin.com/work/vienna-beef-social): From collaborating with the Chicago Cubs to tackling trends, our social creative for Vienna Beef was true to brand and always connecting with the hot dog lovers of Chicago. - [Lenox](https://www.laughlin.com/work/lenox): We positioned the Lenox portfolio for its next chapter, defining “Elevated Everyday” and “Elevated Occasions” to bring unforgettable atmospheres to life. - [Travel Wisconsin](https://www.laughlin.com/work/travel-wisconsin): To inspire families to make summer memories together, we shared the story of the Thompsons, who have spent 58 summers at their cabin in Wisconsin. ## News - [Our Gold, Silver and Bronze Wins at the 2026 United Adworkers Show](https://www.laughlin.com/news/2026-mke-99-awards): Our Griffins left the 2026 United Adworkers 99 Awards Show with some shiny new hardware honoring projects for Master Lock, DampRid and more. - [The Subtext of the Tech Talk](https://www.laughlin.com/news/ces-2026): At CES 2026, we looked beyond the shiny new objects to understand what the tech conversation is really signaling. - [Disruption in the Patient-PCP Relationship](https://www.laughlin.com/pulse-report):Our 2025 PULSE Report analyzes the disruption in the patient-PCP relationship, driven by cost, convenience, and reliance on digital resources/AI. - [Laughlin Constable Public Relations Recognized with Top Honor from Publicity Club of Chicago](https://www.laughlin.com/news/lcpr-golden-trumpet-award): Laughlin Constable Public Relations (LCPR) received a Golden Trumpet Award from the Publicity Club of Chicago (PCC) for its strategic planning and execution of an opening ceremony and celebration event for Cullinan Properties. - [Two Laughlin Constable Public Relations Campaigns Recognized by PRSA Chicago](https://www.laughlin.com/news/lcpr-skyline-award-press-release): The Public Relations Society of America (PRSA) recognized Laughlin Constable Public Relations (LCPR) with the Chicago Skyline Awards for its work Peggy Notebaert Nature Museum and Cullinan Properties. - [Laughlin Constable Wins Communication Arts Award for Master Lock Creative](https://www.laughlin.com/news/lc-communication-arts-award-press-release): The winning work was part of the Master It campaign for long-time client Master Lock. The “Difference” video created by Laughlin Constable showcases responsible, safe storage of firearms.  - [Laughlin Constable Named a Top Place to Work in Chicago](https://www.laughlin.com/news/crains-chicago-best-places-2025): Laughlin Constable is recognized as one of Crain’s Chicago’s “Best Places to Work” in 2025, listed as #15 out of a list of 100 top companies. - [Laughlin Constable Named a Top Place to Work in Milwaukee](https://www.laughlin.com/news/mbj-best-places-2025): Laughlin Constable is recognized as one of Milwaukee Business Journal’s “Best Places to Work” in 2025, listed as #12 in the category of medium-sized company. - [Full Circle Generative AI and Public Relations](https://www.laughlin.com/news/full-circle-generative-ai-and-public-relations): According to Muck Rack, most of the research many LLMs provide is not coming from paid advertising or commercial information. In fact, more than 95% of cited links are from non-paid media. - [AI in Public Relations](https://www.laughlin.com/news/ai-in-public-relations-thought-leadership): Where AI works in public relations, where it wobbles and where to draw the line. - [Master Lock Taps Laughlin Constable on First Rebrand and New Campaign in a Decade](https://www.laughlin.com/news/master-lock-master-it-campaign): The new brand idea – “Master It” – centers on the growing sense of responsibility consumers face in their daily lives. The revamped Master Lock brand will be featured through new product packaging and merchandising, online and a new marketing campaign that is now running nationwide. - [Media Coverage - Just One Piece of the Puzzle](https://www.laughlin.com/news/media-coverage-just-one-piece-of-the-puzzle): Next time you have a story to tell, frame it up right, target the best reporter, prep your message and messenger to deliver it, and–equally as important–plan for the pitch's success and have all the next steps ready to deploy. - [Nordic Naturals and Creative AOR Laughlin Constable Marked Global Omega-3 Day with Launch of New Campaign](https://www.laughlin.com/news/nordic-naturals-omega-3-day): National campaign from the Omega-3 market leader aims to expand growing supplement market and educate more consumers on its benefits. - [Laughlin Constable Wins Big at United Adworkers Milwaukee 99 Awards](https://www.laughlin.com/news/2025-mke-99-awards): The 2025 United AdWorkers 99 Awards recognized Milwaukee’s best advertising work. Laughlin Constable won silver and bronze awards for clients ASPCA and Squadron Spirits, along with 5 merit recognitions. - [Who won this year? Laughlin Constable’s Creative Leads weigh in on this year’s Big Game Commercials.](https://www.laughlin.com/news/2025-super-bowl-pov): We’ve gathered our resident experts for a post-game commercial debrief. Here are this year’s hits, flops and takeaways according to our Chief Creative Officers and Head of Production. - [Our POV from CES 2025: The Moment to Build Your Personal Experience Brand is Now](https://www.laughlin.com/news/ces-2025-thought-leadership): CES 2025 brought together cool tech, dynamic brands, and industry thought leaders in a forum designed for non-stop stimulation and collaboration. Not surprisingly, AI was the star of the show. - [Holiday Card Parody of “12 Days of Moving” Hits Home for Anyone Who Has Moved](https://www.laughlin.com/news/holiday-2024-press-release): Laughlin Constable’s Milwaukee location moves downtown and takes 50 years of memorabilia with it in “The 12 Days of Moving” holiday parody video. - [POV: A More Personalized Cup of Cheer](https://www.laughlin.com/news/starbucks-personalization): Starbucks leans into a personalized brand experience, switching to handwritten labels and drink messages for their customers just in time for the holidays. - [Laughlin Constable Named Travel Wisconsin Agency of Record](https://www.laughlin.com/news/LC-named-Travel-Wisconsin-Agency-of-Record): Ad Age 2024 Small Agency of the Year welcomes Wisconsin Department of Tourism back home. ## About - [About Us](https://www.laughlin.com/about-us): We are a fully-independent advertising agency on a mission to make brand experiences personal. It starts with our team of Griffins—the work we do is nothing without our people. Our offices are located in the Midwest, but we work clients all over the world. - [Contact](https://www.laughlin.com/contact): To share your idea or inquire about jobs, fill out our contact form or reach out to Chief Growth Officer, Paul Brienza, at pbrienza@laughlin.com.