# Laughlin Constable
> Full-Service Independent Creative Agency

Important notes:
- Laughlin Constable is a full-service advertising agency that shapes personal experience brands across health care, wellness, B2B, tourism, nonprofit, manufacturing and more worldwide.
- We are experts in creative, strategy, media, digital experiences, technology, public relations and analytics.

## Work
- [Our Award-Winning Work for Master Lock](https://www.laughlin.com/work/master-lock-difference): Our work for Master Lock shows the importance of responsible firearm storage. See the 15-second spot that won an Award of Excellence from Communication Arts.
- [Our Connected Experiences Work](https://www.laughlin.com/work/connected-experiences): Our Connected Experiences team takes ideas and transforms them into digital experiences for our clients. Explore our CX case studies to see how we do it.
- [Our CX Work in UI Design](https://www.laughlin.com/work/cx-ui-design): Learn how our expertise in user interface design elevated digital experiences for clients like Northwestern Medicine, Master Lock and North Shore Bank.
- [Our CX Work with Hoosier Lottery](https://www.laughlin.com/work/cx-hoosier-lottery): We built the custom technology that supports Hoosier Lottery's website, and its capabilities delivered ROIs across the board.
- [Our CX Work with Master Lock](https://www.laughlin.com/work/cx-master-lock): After redesigning the website for longtime client, Master Lock, we took took an updated content, design and E-commerce application to masterlock.eu.
- [Our PR Work for AEM](https://www.laughlin.com/work/aem-tradeshow-strategy): LCPR partnered with the Association of Equipment Manufacturing (AEM) to elevate CONEXPO-CON/AGG from trade show to cultural moment—making headlines and history.
- [Our PR Work for Cullinan Properties](https://www.laughlin.com/work/cullinan-properties-interchange-opening): Cullinan Properties, Ltd., was ready to reveal a new interchange in Illinois—so they partnered with LCPR to plan and execute an award-winning grand opening.
- [Our PR Work for Hollywood Casino Joliet](https://www.laughlin.com/work/penn-entertainment): Over the course of two years, our LCPR team worked with PENN Entertainment, Inc., to strategically launch the new Hollywood Casino Joliet in Chicagoland.
- [Our PR Work with CPI](https://www.laughlin.com/work/cpi-case-study): Learn how LCPR helped Crisis Prevention Institute showcase their expertise and thought leadership through hundreds of pieces of news coverage.
- [Our PR Work with MLG Capital](https://www.laughlin.com/work/mlg-capital-case-study): LCPR worked with real estate investment firm, MLG Capital, to showcase their expertise. The result—a 67% increase in earned media impressions year-over-year.
- [Our PR Work with O&H Danish Bakery](https://www.laughlin.com/work/oh-danish-bakery): To share O&H Danish Bakery’s new Reindeer Tracks Kringle with the world, our LCPR team planned and produced a major campaign. The results were record breaking.
- [Our PR Work with Peggy Notebaert Nature Museum](https://www.laughlin.com/work/peggy-notebaert-nature-museum-case-study): Reconnecting families to nature in Chicago is no small feat. See how LCPR revealed Peggy Notebaert Nature Museum's newest interactive investment.
- [Our PR Work with UScellular](https://www.laughlin.com/work/uscc-case-study): Through a coverage-worthy tech demo planned by LCPR, UScellular showcased how fixed wireless access is a solution for better internet in rural Illinois.
- [Our PR Work with Vienna Beef](https://www.laughlin.com/work/vienna-beef-hdsc): In just 2 months, LCPR planned and delivered a media-focused campaign for the Vienna Beef Hot Dog Stand Challenge, driving over 29,000 visits to local vendors.
- [Our Social Work with Vienna Beef](https://www.laughlin.com/work/vienna-beef-social): From Wes Anderson to hot dog emojis to sending a polish sausage into space, we helped Vienna Beef build a relevant and engaging social presence in 2023.
- [Our Video Work with DampRid](https://www.laughlin.com/work/damprid): We partnered with DampRid to show just how easy it is to get rid of damp, musty odors in your home.
- [Our Video Work with Jewelers Mutual](https://www.laughlin.com/work/jewelers-mutual-video): Jewelers Mutual is obsessed with insuring jewelry for people who are obsessed with their jewelry. Naturally, we turned this into an ongoing campaign.
- [Our Video Work with Master Lock](https://www.laughlin.com/work/master-lock): With Master Lock, you can master what matters to you. Watch our new spot—part of the brand's first creative campaign in over a decade.
- [Our Video Work with Nordic Naturals](https://www.laughlin.com/work/nordic-naturals): The benefits of Nordic Naturals Omega-3 span so many areas of life. Watch our video on how you can support your health with the powerful supplement.
- [Our Video Work with North Shore Bank](https://www.laughlin.com/work/north-shore-bank): North Shore Bank wants you to bank your best life. Watch our video on how opening a sweet new checking account can help get you there.
- [Our Video Work with Northwestern Medicine](https://www.laughlin.com/work/northwestern-medicine-better): From a triple transplant surgery to removing a tumor no other hospital would take on, Northwestern Medicine does amazing work every day.
- [Our Work with Bronx Zoo](https://www.laughlin.com/work/bronx-zoo): World of Darkness was Bronx Zoo's first new exhibit in a decade. To show off our eye-catching work in NYC, we dimmed the lights.
- [Our Work with Byrider](https://www.laughlin.com/work/byrider): When customers get credit for being themselves, everyone wins. Our campaign and upgraded user experience helped to drive a 42% conversion rate.
- [Our Work with Fielmann](https://www.laughlin.com/work/fielmann): See how Laughlin Constable helped Fielmann launch as the first company with fully covered eyewear.
- [Our Work with Fleet Farm](https://www.laughlin.com/work/fleet-farm): To break a retailer’s seasonal stereotypes, we created more seasons.
- [Our Work with FRAM](https://www.laughlin.com/work/fram): Meet Frampa. In a world of DIYers and advice givers, we created the ultimate influencer.
- [Our Work with Hoosier Lottery](https://www.laughlin.com/work/hoosier-lottery): Hoosier Lottery, Indiana's state-run lottery, relied on LC to drive engagement and excitement about their many games. Here are a few highlights.
- [Our Work with Jewelers Mutual](https://www.laughlin.com/work/jewelers-mutual): We helped Jewelers Mutual increase new policies by 115%. They're obsessed with insuring jewelry. We're obsessed with driving business.
- [Our Work with Lenox](https://www.laughlin.com/work/lenox): See how we positioned the Lenox portfolio for its next chapter, defining Elevated Everyday and Elevated Occasions to bring atmosphere to life.
- [Our Work with Northwestern Medicine](https://www.laughlin.com/work/northwestern-medicine): Earning a 18:1 ROI on media spend by showing real medical teams solving real problems.
- [Our Work with QuikTrip](https://www.laughlin.com/work/quiktrip): Voted Ad Age beset campaign of June 2026, "Savor Summerhood" uses film, tunes and snack breaks to turn a QuikTrip ad into a nostalgic experience.
- [Our Work with the ASPCA](https://www.laughlin.com/work/aspca): LC developed campaigns that drove donations and made a real difference for millions of pets. See how we did it.
- [Our Work with the Lung Cancer Alliance](https://www.laughlin.com/work/lung-cancer-alliance): The best way to get past stigma is to talk about it. That's why LC launched a campaign to make lung cancer a talking point across the nation.
- [Our Work with the Milwaukee Bucks](https://www.laughlin.com/work/milwaukee-bucks): LC invited all fans throughout the city and state to hop on the Bucks bandwagon.
- [Our Work with Travel Wisconsin](https://www.laughlin.com/work/travel-wisconsin): Travel Wisconsin, Wisconsin's state-run tourism organization, relied on LC to bring new and returning tourists to the state. Watch one of our videos.
- [Our Work with True Value](https://www.laughlin.com/work/true-value): We crafted True Value's first campaign in 10 years, and it literally rocks. From DIY'ers to store owners, here's how we captured the heroes of home improvement.
- [Our Work with Urban Pie](https://www.laughlin.com/work/urban-pie): Fictional food truck? Meet real results. Our campaign helped drive sales for Urban Pie frozen pizza.
- [Our Work with Vienna Beef](https://www.laughlin.com/work/vienna-beef): See how we helped Vienna Beef increase sales by more than 10% during a pandemic—all while supporting local hot dog stands.
- [Our Work with World Finance](https://www.laughlin.com/work/world-finance): By bringing a positive approach to lending, we helped World Finance increase their customer base by 22%.
- [Our Work with Yuengling](https://www.laughlin.com/work/yuengling): Day in and day out, Yuengling brings the goods. Our work shows that LC does too.
- [True Value Rocks New Video Campaign](https://www.laughlin.com/work/true-value-your-way): We crafted True Value's first campaign in 10 years, and it literally rocks. From DIY'ers to store owners, here's how we captured the heroes of home improvement.

## News
- [2026 United Adworkers Awards](https://www.laughlin.com/news/2026-mke-99-awards)
- [AI in Public Relations](https://www.laughlin.com/news/ai-in-public-relations-thought-leadership): Using AI in public relations has many positives, but it might miss the mark in other areas. Kathryn Whitlock, vice president at LCPR, shares her AI strategies.
- [Best Super Bowl Commercials 2025](https://www.laughlin.com/news/2025-super-bowl-pov): The best Super Bowl commercials bring us closer to brands. Laughlin Constable's Chief Creative Officers and Head of Production weigh in on this year's best ads.
- [Bronx Zoo & New York Aquarium AOR](https://www.laughlin.com/news/bronx-zoo-name-lc-aor): Laughlin Constable was named creative agency of record for the Bronx Zoo and New York Aquarium in November 2024. New creative is already in the works for 2025.
- [CES 2025 Review](https://www.laughlin.com/news/ces-2025-thought-leadership): CES 2025 showcased the power in establishing personal, human connection to products and brands—and how this personalization isn't just reserved for tech brands.
- [Communication Arts Awards Bronx Zoo Creative](https://www.laughlin.com/news/Communication-Arts-Bronx-Zoo): For the second year in a row, Laughlin Constable won a Communication Arts Award of Excellence. Read more about "World of Darkness," the winning work for the Bronx Zoo.
- [Crain's Chicago Lists LC as a "Best Place to Work" for 2025](https://www.laughlin.com/news/crains-chicago-best-places-2025): Continuing momentum from 2025, Laughlin Constable is named one of Crain's "Best Places to Work" for another year in a row.
- [Emily Miller Named PRSA Chicago Young Pro of the Year](https://www.laughlin.com/news/emily-miller-prsa-award): LCPR's Emily Miller wins PRSA Chicago's Young Professional of the Year Award. Read about her path from Marquette grad to national media wins.
- [Full Circle Generative AI and Public Relations](https://www.laughlin.com/news/full-circle-generative-ai-and-public-relations): Full Circle Generative AI and Public Relations
- [LC Makes a Holiday Move](https://www.laughlin.com/news/holiday-2024-press-release): Midwest agency's Milwaukee location moves downtown and takes 50 years of memorabilia with it in "The 12 Days of Moving" holiday parody video.
- [LC Partners With DampRid®](https://www.laughlin.com/news/damprid-press-release): DampRid®, a leading CPG (consumer packaged good) brand, selected Laughlin Constable to own a new creative campaign set to air nationally in 2025.
- [LC receives Award of Excellence for Master Lock "Master It" creative](https://www.laughlin.com/news/lc-communication-arts-award-press-release): Laughlin Constable wins Communication Arts award for long-time, local client, Master Lock.
- [LC Reclaims AOR Title for Travel Wisconsin](https://www.laughlin.com/news/LC-named-Travel-Wisconsin-Agency-of-Record): Travel Wisconsin renames Laughlin Constable as its creative and media Agency of Record. LC previously served as AOR from 1985 to 1999, and again from 2009 to 2019.
- [LC Wins QuikTrip Advertising AOR Title](https://www.laughlin.com/news/quiktrip-aor-press-release): Laughlin Constable expands its creative and media portfolio in the QSR space with a new win as QuikTrip's advertising AOR.
- [LC Wins Silver, Bronze at Milwaukee 99 Awards](https://www.laughlin.com/news/2025-mke-99-awards): The 2025 United AdWorkers 99 Awards recognized Milwaukee's best advertising work. Read more about our award-winning creative.
- [LCPR Golden Trumpet Awards | Laughlin Constable](https://www.laughlin.com/news/lcpr-golden-trumpet-award): Laughlin Constable Public Relations Recognized with Top Honor from Publicity Club of Chicago.
- [LCPR Receives Skyline Award](https://www.laughlin.com/news/lcpr-skyline-award-press-release): Two Laughlin Constable Public Relations Campaigns Recognized by PRSA Chicago.
- [LCPR Wins PRSA Skyline Award for Hollywood Casino Joliet](https://www.laughlin.com/news/lcpr-skyline-awards-2026): LCPR earns a PRSA Chicago Skyline Award for its 21-month PENN Entertainment campaign behind Hollywood Casino Joliet's $185M transformation.
- [Milwaukee Business Journal Lists LC as a "Best Place to Work"](https://www.laughlin.com/news/mbj-best-places-2025): Laughlin Constable is named one of Milwaukee Business Journal's "Best Places to Work".
- [New DampRid Commercial & Campaign](https://www.laughlin.com/news/damprid-campaign): Our new DampRid® commercial fuses comedy with memorable product awareness, and launches nationwide today with creative for digital, social, radio and more.
- [New Master Lock Commercial & Campaign](https://www.laughlin.com/news/master-lock-master-it-campaign): "Master It" is our first brand campaign for Master Lock in over a decade. Read about the new Master Lock commercial, creative rebrand and future vision.
- [Nordic Naturals Omega-3 Campaign](https://www.laughlin.com/news/nordic-naturals-omega-3-day): A fully-integrated Nordic Naturals Omega-3 campaign launched today, just in time for Global Omega-3 Day. Read more about the work and the supplement's story.
- [Starbucks' New Personal Brand Experience](https://www.laughlin.com/news/starbucks-personalization): Starbucks leans into a personalized brand experience, switching to handwritten labels and drink messages for their customers just in time for the holidays.
- [The Need for Strategic Storytelling](https://www.laughlin.com/news/media-coverage-just-one-piece-of-the-puzzle): Media coverage is a start, but what makes a truly integrated approach? EVP and Head of LCPR, Kris Naidl, shares her thoughts on strategic storytelling.
- [The Subtext of The Tech Talk](https://www.laughlin.com/news/ces-2026): Our View From the Ground at CES 2026

## About
- [About Our Full-Service Agency](https://www.laughlin.com/about-us): We’re a full-service agency obsessed with personal brand experiences. Since 1976, we’ve shaped hundreds of brands across healthcare, nonprofit, tourism and more.
- [Careers](https://www.laughlin.com/careers): Come work with us. We're always looking for talented and kind people to help us do great work.
- [Client Work & Case Studies](https://www.laughlin.com/work): From creative concepts to digital redesigns, explore our case studies, client projects and measurable results.
- [Contact | Chicago & Milwaukee](https://www.laughlin.com/contact): Want to do great work together? Get in touch. We're based in Milwaukee & Chicago, but work with anyone, anywhere.
- [Griffin Design | Creative Brand Design](https://www.laughlin.com/griffin-design): Our team specializes in creative brand design in the following areas: visual identity, print, packaging, environmental, experiential, merchandise and digital.
- [Laughlin Constable | Full-Service Independent Creative Agency](https://www.laughlin.com/): Laughlin Constable is one of the top creative agencies in the U.S. Our award-winning ideas build personal experience brands.
- [News & Views](https://www.laughlin.com/news): Wondering what we've been up to? Check out the latest from Laughlin Constable.
- [Our Strategic & Marketing Capabilities](https://www.laughlin.com/capabilities): Our marketing capabilities span across strategy, creative, media, PR, data, experience design and technology, so we can make work that connects people.
- [Privacy Policy | Laughlin Constable](https://www.laughlin.com/privacy-policy): Our privacy policy.
- [Public Relations | LCPR](https://www.laughlin.com/lc-public-relations): Laughlin PR is a full-service and accredited public relations agency within Laughlin Constable. Our experts are ready to advise you from every angle.
- [Pulse Report](https://www.laughlin.com/pulse-report): Pulse Report
- [PXB Factor™](https://www.laughlin.com/pxb-factor): How personal are today's top brands? To find out, we created the PXB Factor™ to assess and score the different elements of a personal experience brand.