The Anatomy of a Marketing Email

How to craft an email worth opening

Let’s be honest, emails are not fun. Most people open their inbox every day and are bombarded by a sea of messages that they quickly skim and delete, which ultimately makes it harder for your marketing emails to stand out in the crowd and avoid the trash.

But to create an impactful email—one that resonates with consumers, drives awareness, acquisition, conversion and retention—you have to go behind the simple call to action and appealing design and into the digital weeds.

Not sure where to begin? Check out our infographic below to make sure your email is checking all the right boxes. And then, feel free to let go and press send.


For more tips, tricks, or insights on how to take your marketing from now to next, subscribe to our newsletter or contact Nicole Stone – Director, New Business Development at or 414.270.7235.