Taking healthcare from now to next at SHSMD Connections 2017

SHSMD Connections 2017

SHSMD 2017, presented by the Society for Healthcare Strategy & Market Development, is the premiere gathering place for healthcare marketing, public relations and communications, and strategic planning professionals.

Come see us.
Stop by LC’s booth (#809) for more information on how we’re making our mark on the healthcare industry. Step inside the work using augmented reality to see what we’ve been up to with clients like Northwestern Medicine and Medela.

Hear from Laughlin Constable Chief Technology Officer Paul Brienza as he shares Northwestern Medicine’s journey to launch, the opportunities and learnings he experienced, the obstacles that challenged success and the valuable “in-the-trenches” learnings that helped him and his team reach their goal.

For more information on how to take your brand from now to next, contact Patti Bridge at 312-422-5995.


September 24-27, 2017


Orlando Marriott World Center
8701 World Center Dr
Orlando, FL 32821
Booth #809


Call 312-422-5995 or email Patti Bridge at pbridge@laughlin.com

September 24, 9:30 a.m. – 11:30 a.m. ET

Navigating to a New Patient-focused Web Experience

Paul Brienza – Chief Technology Officer at Laughlin Constable

Steven Strong – Director of Digital at Northwestern Medicine

It’s one of the largest, most complicated, most political, most challenging and, ultimately, most critical projects today’s marketer can tackle: designing and building a user centered web site. In this informative and interactive session, veterans of a recent, large website launch will share insights from their journey that may help you avoid roadblocks, plan for the unexpected, and ultimately find your way when you set out on a similar course. Hear about Northwestern Medicine’s journey to launch – the opportunities and learnings they experienced, the obstacles that challenged success and the valuable “in the trenches” learnings that helped them reach their goal.
Paul Brienza
Paul Brienza
Laughlin Constable
Steven Strong
Steven Strong
Northwestern Medicine


We’re in the middle of some of the most tumultuous times ever in healthcare. Consumers are taking charge in unprecedented ways. And since 2010, Laughlin Constable has been tracking their thinking. Check out the results from our 2017 PULSE survey, Who’s Influencing Whom?, all about Millennials and their relationship with healthcare.