Make Your Nonprofit Shine in Today's Media Former TV reporters share secrets for Interview Success

Thursday, June 14, 2018 Chicago

Nonprofit Executive Media Training with Mock Interviews

Join us as two former Milwaukee TV reporters pull back the curtain on industry secrets to help nonprofit leaders and spokespeople feel empowered and confident before going on camera, picking up the phone or simply talking with reporters and bloggers.

The full-day session will be fun and interactive, sharing insight into how and why the media does what it does and providing practical tools and time-tested tips for interview success. We’ll analyze issues and scenarios important to the nonprofit community, supplement our points with video examples and conduct several on-camera mock interviews with participants to provide real-world practice in a realistic media setting. The goal is for nonprofit executives, board members and other spokespeople to become more comfortable interacting with media both in interviews and during the information-gathering process. Information gleaned will also help you deliver messages to board members, employees and other important stakeholders.

Learn more about the benefits of media training in this blog post by LC media training expert Brian Knox.


Thu, June 14, 2018
9:00 AM – 4:00 PM CT


Laughlin Constable
200 South Michigan Avenue
17th Floor
Chicago, IL 60604


Cost of the full-day workshop is $550, which includes expert insight from two former TV reporters, lunch, training materials and the chance to practice what you’ve learned in recorded mock interviews


Call or email Brenna Sadler, APR, at 414-270-7266 or


Meet Your Trainers

Julie Collins Embling – Account Manager, Public Relations

Brian Knox – Executive Vice President, Public Relations

Julie Collins Embling and Brian Knox are expert media trainers, using their insight and experience as former TV anchors and reporters to empower communicators at all levels. Julie joined LC in 2017 after 11 years covering news in Milwaukee, Los Angeles/Orange County, Southern Illinois and Kentucky. Brian’s 12-year TV career took him to Milwaukee, Green Bay, Rockford and Nashville. Over two decades in PR, he’s used that experience to train literally hundreds of CEOs, public officials, nonprofit leaders, manufacturers, doctors, attorneys, farmers and others to succeed in media interviews. Julie and Brian know what makes a good news story (and a great interview!). Their strong connections and relationships with media in Milwaukee, Chicago and other top markets bring a unique perspective on successfully gaining publicity and working with influencers.
Julie Collins Embling
Julie Collins Embling
Brian Knox
Brian Knox