Marketing Under the Influencer Join Us for a Free
Roundtable Discussion

Thursday, May 9, 2019

Learn how to team up with today’s rising stars

Influencers are taking the marketing world by storm with fresh, home-grown magnetism that you just can’t mass produce. Let’s tap into exactly what influencer marketing is and how it can take your brand or organization to the next level. You may find the missing ingredient to your marketing strategy, and possibly a new favorite beverage.

Ideas on tap:

How to implement influencer marketing in your organization
Setting realistic goals that deliver against your business objectives
How to build beneficial relationships with influencers
The importance of authenticity and believability
What’s next in influencer marketing

Join us Thursday, May 9^th at the Milwaukee Brewing Company. Hear from a panel of real-life influencers and industry thought leaders from Southwest, Home Chef, and more as they shed light on the full village effort behind influencer marketing and how you can utilize it to build stronger connections with your target audience.

Ready to register? Let’s go!

When:

Thursday, May 9, 2019
9:00am – 2:00pm

Networking + Happy Hour:
2:00pm – 3:00pm

Where:

Milwaukee Brewing Company
1128 N. 9th St.
Milwaukee, WI 53233
Parking information

Questions?

Call 414.270.7115 or email Samantha Garretto at sgarretto@laughlin.com

Agenda

9:00am – 9:30am

Registration

9:30am – 9:35am

Opening Remarks

9:35am – 10:00am

Influencer Marketing: The Goldilocks Conundrum

Vanessa Watts – Executive Vice President, Media at Laughlin Constable

Experts predict that influencer marketing will be a $10 billion industry by next year — but what does that mean for marketers? For starters, it means that the practice of using influencers and advocates to drive your brand’s message to the larger market isn’t going anywhere soon. With so many different approaches to Influencer Marketing, there is no “one size fits all” approach. We’ll help you understand what Influencer Marketing is, the steps to decide if and how it fits in your overall marketing strategy and how to implement a results-driven influencer program within your organization.

10:00am – 10:35am

Activating Brand Advocates

Brie Strickland – Associate Manager of Paid Media at Southwest Airlines

In 2018, Southwest Airlines launched the first domestic airline long-term social influencer program, Southwest Storytellers. This influential group of brand advocates over the course of 12 months created over 1,000 pieces of social content and generated 29MM impressions. Learn how Southwest Airlines scaled their influencer efforts and how they evaluate partners to cut through the noise.

10:35am – 10:50am

Break

10:50am – 11:25am

The Power of the Power Middle

Lauren Schultz – Senior Manager, Influencer Marketing at Home Chef

Brands of all sizes are paying more attention now, than ever before, to influencer marketing and the value it provides. However, building a program that includes the right influencers to meet your goals is easier said than done. From micro-influencers to celebrities and beyond, each tier of influence provides unique benefits. Learn how Home Chef strategically selects influencers ranging from micro to celebrity, along with the highly impactful 'power middle', to drive new customer acquisition efficiently and at scale.

11:25am – 12:30pm

Lunch

An array of sandwiches and salad will be served.

12:30pm – 1:20pm

Influencer Panel: How to Work with Influencers

Tiffany Carroll – Associate Director, Campaign Management at IZEA

Moderated by Tiffany Carroll from IZEA, the panel will feature influencers across a variety of industries and specialties to discuss the secret sauce of working with an influencer partner.

**Christine Zwolinski**
@thechicagogoodlife

**Tiffany Carroll**
IZEA
+ view bio

Tiffany Carroll is the Associate Director of Campaign Management at IZEA, where she's focused on creating long lasting partnerships between brands, agencies and influencers for nearly six years. Prior to IZEA, Tiffany started her career in media buying after studying interpersonal and organizational communications at UCF. Her commitment to continual professional development led her most recently to complete a Project Management program at Northwestern and is currently working towards her PMP certification. Tiffany’s passion and experience in influencer and content marketing has allowed her to create successful partnerships with brands such as Amazon, PepsiCo, Groupon, and Valspar. When she’s not helping her clients ideate or execute influencer campaigns, you can find her creating and sharing her own content on Instagram Stories which typically include her dog, Stella, or her adventures in Chicago!

1:20pm – 1:55pm

The Future of Influencer Marketing

John Poelking – Research Analyst, Leisure and Media at Mintel

The influencer marketplace has started to leave the wild west of marketing and become a more legitimate, consistently utilized branch of any brand’s strategy. As new video features and platforms get developed, influencer content will continue to build as a media channel in and of itself. Pay-to-post days are winding down as pushes for honesty and long-term collaborations will make the influencer market grow in the next few years.

1:55pm – 2:00pm

Closing Remarks

2:00pm – 3:00pm

Happy Hour

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