2018 Digital Summit at Marquette University

Thursday, April 12, 2018

Event Details

Join us Thursday, April 12, 2018 at the Alumni Memorial Union at Marquette University for the 6th annual Digital Summit, which will feature a day of sessions from digital thought leaders sharing their insights, expertise and experience on how to take your digital marketing communication to the next level.

This year’s focus is Applied Creativity.

Creativity in strategic communication is not limited to words, pictures and sound. Ideas can begin anywhere. Too often, we might feel we aren’t creative, but only because we limit that description to the area of our industry that bears that name. The Creative Department. In fact, often the genesis of ideas and the insights that lead to them come from account planners, field sales representatives, channel partners, media planners, public relations managers and even interns. What’s more, being creative doesn’t have to be limited to what we might narrowly describe as ads, programs, and promotions. Sometimes being creative is doing things a new way, finding better methods to deliver messages, or managing projects. And with rapidly evolving and increasingly accessible technology, it’s become more difficult to understand where creativity can play a part. The answer, “Anywhere.” Often, people simply need permission to be creative. While that might sound simplistic, ask yourself: have you been creative today?

The 2018 Digital Summit, part of the Insight Summit Series, is all about finding new, fun and productive ways to bring creativity to all aspects of our work (except maybe how we keep our books, of course). At this year’s Digital Summit, we hope to challenge attendees to stimulate our individual creative muses, regardless of which area of the process we work, and show how digital and technology can enhance, inspire and even change the way we activate creativity. Sometimes we all just need permission to get in the game.

Brought to you by the Diederich College of Communication at Marquette University and Laughlin Constable, the Digital Summit is designed to cover the topics that matter to you most. We believe in case studies, actionable data and exploring the latest trends and tactics to help better engage with your customers.

Proceeds from the event benefit a scholarship fund for students of the Diederich College of Communication at Marquette University.

When:

The 2018 Digital Summit will be held on Thursday, April 12, 2018.

The Pre-Summit Workshops will be held on Tuesday and Wednesday, April 10-11.

Where:

Marquette University
Alumni Memorial Union
1442 W. Wisconsin Ave.
Milwaukee, WI, 5323

Questions?

Call 414.270.7235 or email Nicole Stone at nstone@laughlin.com

Speakers

Lynette Xanders

Lynette Xanders – CEO, Chief Strategist at Wild Alchemy

Lynette Xanders is the CEO and Chief Strategist of Wild Alchemy, a creative research, brand strategy, innovation and cultural recalibration company. Wild Alchemy is in the business of helping creative development companies (and people) to do better work, with less time and energy expended, while having way more fun in the process. The goal is for all creators and brand stewards to blow up mediocrity and create something amazing.

Rob Biesenbach

Rob Biesenbach – Keynote Speaker, Trainer, Consultant at Rob Biesenbach LLC

Rob Biesenbach helps organizations and their leaders communicate with purpose, power and impact so they can achieve their business goals. He’s an award-winning communications consultant, an in-demand speaker and trainer, and a Second City-trained actor. In former lives he was a vice president at Ogilvy PR, press secretary to the Ohio Attorney General and a nonprofit and association executive in Washington, DC. Rob has authored three fun, practical books that use lessons from the world of show business to help people succeed in their business. His latest book is Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results.

Tyler Krowiorz

Tyler Krowiorz – Brand Marketing Manager at Jewelers Mutual Insurance Group

Tyler Krowiorz joined Jewelers Mutual Insurance Company in 2009 and currently serves as Brand Marketing Manager. Tyler’s primary focus is to drive awareness of the jewelry insurance category, preference of the Jewelers Mutual brand, and bolster top-line growth through integrated marketing & advertising plans, key strategic partnerships, and corporate growth initiatives.

Jessie Kreke

Jessie Kreke – Senior Marketing Manager at Culver Franchising System, LLC.

Jessie Kreke is a Senior Marketing Manager for Culver Franchising System, LLC. (CFS), the franchisor for over 650 Culver’s Frozen Custard & ButterBurgers restaurants. Jessie joined Culver’s in 2011. Her areas of experience range from web site best practices, digital promotions, social media, and local restaurant marketing. Jessie is responsible for the seamless digital experience for Culver’s guests that matches the highly-lauded offline hospitality.

Tom Gores

Tom Gores – Manager, Digital Testing Strategy & Insights at Kohl’s Department Stores

Tom is an evangelist for digital testing and has pushed a test-first mindset for the past 3+ years at Kohl’s. He has a passion for analytics, experimentation and optimization. He has 6+ years experience in digital. His specialties include: A/B and multivariate testing, personalization, web analytics, ecommerce, data implementation strategy, data storytelling and site optimization.

Aaron Fetters

Aaron Fetters – Senior Vice President at comScore Marketing Solutions

Aaron Fetters serves as Senior Vice President comScore Marketing Solutions with direct responsibility for the National Agency and CPG and verticals. Aaron brings over 17 years’ experience in the CPG industry having held various positions at Procter and Gamble and the Kellogg Company. Most recently Aaron served as director of the Insights and Analytics Solutions Center at the Kellogg Company overseeing a broad marketing insights organization tasked with building leading-edge approaches in areas such as: Market mix modeling, Advanced digital marketing analytics, Idea, product, and communication validation, Data management and programmatic strategies.

John Dempsey

John Dempsey – Senior Digital Strategist at Wieden + Kennedy

John Dempsey is a Senior Digital Strategist at Wieden + Kennedy, a global full-service creative agency based in Portland, Oregon, known for its award-winning work for Nike, Old Spice, KFC, Samsung, Coca-Cola, Airbnb, and more. He’s spent the last 3 years managing digital strategy for Kentucky Fried Chicken.

Tony Gnau

Tony Gnau – Founder, Chief Storytelling Officer at T60 Productions

Tony Gnau is the Founder and Chief Storytelling Officer at T60 Productions, a Milwaukee video production company. He’s a three-time Emmy Award-winning journalist and T60 Productions has won 13 Telly Awards for its corporate videos. Tony is also a former college football player, Star Wars geek, and a devoted husband and father.

Heather Sullivan

Heather Sullivan – Associate Director of External Relations at Marquette University's College of Business Administration and Graduate School of Management

Heather joined Marquette University’s College of Business Administration after working in community relations for WaterStone Bank. As associate director of external relations for the College of Business Administration and the Graduate School of Management, she serves as a facilitator between College faculty and staff and key regional constituents, connecting college courses with area organizations to expand experiential learning opportunities for business students while adding value to the Marquette’s external partners.

Sam Saha

Sam Saha – Vice President, Engineering at Laughlin Constable

I love all things technology and I am always interested in learning about new technologies, as well as new ways of using existing ones.I am looking forward to connecting with people and share ideas, so please feel free to reach out and we can get a conversation started.

Location

Alumni Memorial Union
1442 W. Wisconsin Ave.
Milwaukee, WI 53233

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