Meet Gen Z: Your Next Marketing Challenge

Thursday, November 16, 2017


This digitally native group has never known a world without electronic screens or a time when they couldn’t type a question into Google and find the answer in .053 seconds. Their baby photos aren’t gathering dust in a cardboard box, but are on a Facebook album, biding their time for their 5-year “Timehop” back into the spotlight.
Controlling over $44 billion dollars in spending power, Gen Zers don’t care about brands’ traditional methods of advertising, i.e., anything that isn’t displayed in the palm of their hand. And by 2020, they’ll control over $3 trillion in purchasing power, causing brands to rethink their strategies all over again.
If you want to learn more about these future keepers of the technological universe, join us for our round table, Meet Gen Z. You’ll get free knowledge, free lunch and maybe even free pointers on how to up your selfie game.


Thursday, November 16, 2017
8:30 a.m. – 2:00 p.m.

Complimentary refreshments and lunch will be provided.


Conference Chicago at University Center
525 South State Street
Chicago, IL 60605
Parking Information

Registration Deadline:

Registration closes on November 9, 2017


Call 414.270.7235 or email Nicole Stone at

Speaker Line-up


Dan Williams
Director of Sales - Central
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Dan Williams is a Director of Sales, Central for Spotify. He has been a member of the Spotify Band for the last six years. Before Spotify, Dan worked with Centro and OMD. While a native of Chicago, Dan received a Bachelor of Science Degree in Sales Management from Purdue University.


Jascha Goss
Agency Account Manager
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Jascha Goss is a Strategist at Google, based out of the New York City campus. In his role, Jascha helps premiere agencies and their clients navigate the seven different platforms at Google that reach over a billion users in order to solve complex business challenges. Prior to this, Jascha covered the German market for Google, specializing in e-commerce and retail business. Jascha lived and studied in London, Buenos Aires and Madrid before earning an Masters from Warwick Business School, where he graduated with honors.


Rebecca Prindable
Director, Marketing & Partner Insights
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Becky attended Fordham University in NYC for undergrad, and has an MSc in Integrated Marketing Comm, focused on Market Research, from Roosevelt University in Chicago. She started her research career working in consumer insights at helping out internal teams with various qual and quant projects for both consumer insights and product research. From there, she went on to work at Havas Media, as an Analytics Director for a CPG client, leading the digital measurement strategy and reporting, before having the opportunity to work at Viacom. At Viacom she partners with sales to create compelling stories and provide solutions for clients, as well as building insightful reports on today’s emerging landscapes and consumers.


Gabrielle Lieberman
Director of Social Media Research
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Gabrielle heads up the social media team in the US, leading the initiative toward further growth and development of the social media offering at Mintel. She identifies trends in online consumer behavior and provides insight on how consumers use social media to interact with brands and influence purchase decisions. Gabrielle previously worked as a researcher at Crain’s Chicago Business, where she also built the newspaper’s social media foundation. She holds a BS in Fashion Marketing from Woodbury University and a MSJ from Northwestern University’s Medill School of Journalism.

Laughlin Constable

Tom Curtes
Senior Planner
Lydia Eichner
Senior Strategist
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Tom Curtes is a Senior Account Planner at Laughlin Constable, responsible for setting the strategic direction for his clients, then working hand-in-hand with the Creative teams to bring that vision to life through advertising. Using research of all forms, he's able to uncover underlying consumer insights that help ensure his clients' brand strategies will connect with the prospects they seek. This passion for understanding consumers led him to design, execute, and distill Laughlin Constable's first-ever piece of research focused on Gen Z.​
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Lydia Eichner is a Senior Strategist at Laughlin Constable. She guides integrated content and social strategies, helping brands discover the sweet spots where people, messages, and business objectives live in harmony. Her passion lies in exposing cultural influences on attitudes and behavior, applying psychosociological insights to strategy, and leveraging digital technologies to connect with people in new ways. She was inspired to learn more about Gen Z based on her extensive, off-the-record meme-related research on Instagram.

Register Now

Please register by November 9, 2017.


Conference Chicago at University Center
525 South State Street
Chicago, IL 60605

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