Viewability and Fraud
The explosion of the dynamic, digital environment has given rise to many powerful opportunities for marketers to connect brands with consumers. However, it has also created serious issues that threaten marketers’ productivity and ROI, and destabilize digital as a preferred channel for long-term investment spending. These issues include viewability, fraud and bots (non-human traffic). Google estimates that 56% of digital ads served are never seen. A report released by Distil Networks details that for every $3 spent on digital ads, fraud takes $1. According to the ANA, bots represented 3% to 37% of all ad impressions served. Learn more about these issues and what agencies and partners are doing to address them, and what you, as marketers, can do to ensure you are getting the most from your digital investment.
Tuesday, July 19, 2016
Though the event is over, you can watch the highlights below.
Conference Chicago at University Center
525 South State Street
Chicago, IL 60605