Viewability and Fraud and Bots, Oh My: Ensuring Your Digital Marketing is Actually Seen

Tuesday, July 19, 2016 Chicago, IL

Viewability and Fraud

The explosion of the dynamic, digital environment has given rise to many powerful opportunities for marketers to connect brands with consumers. However, it has also created serious issues that threaten marketers’ productivity and ROI, and destabilize digital as a preferred channel for long-term investment spending. These issues include viewability, fraud and bots (non-human traffic). Google estimates that 56% of digital ads served are never seen. A report released by Distil Networks details that for every $3 spent on digital ads, fraud takes $1. According to the ANA, bots represented 3% to 37% of all ad impressions served. Learn more about these issues and what agencies and partners are doing to address them, and what you, as marketers, can do to ensure you are getting the most from your digital investment.

When:

Tuesday, July 19, 2016

Though the event is over, you can watch the highlights below.

Where:

Conference Chicago at University Center
525 South State Street
Chicago, IL 60605

Highlights

Toward a Trusted Advertising Ecosystem

Peter Kosmala – SVP Government Relations at 4A’s

Peter Kosmala
Peter Kosmala
4A’s

The New Metrics of Success

Elizabeth Elliott – Sales Director at Moat

Elizabeth Elliott
Elizabeth Elliott
Moat

Understanding the Relationship Between Ad Blocking Detection and Ad Fraud Viewability

Mayank Mishra – Director of Engineering at IAB

Mayank Mishra
Mayank Mishra
IAB

Viewability: A Publisher's Perspective

Jonathan Alt – VP Midwest Sales at About.com

Jonathan Alt
Jonathan Alt
About.com

Panel Discussion and Q&A