Personalization vs Privacy

How personal is too personal in healthcare marketing?

Consumers like to say they want a more personalized healthcare experience. But when it comes to sharing the data providers need to turn that ideal into a reality, people seem to have second thoughts. When it comes to personalization versus privacy in healthcare, where exactly is the line drawn?

Our Pulse Report gives an in-depth look at how consumers feel about sharing personal information. You’ll find real insights that can make a difference in your corner of the healthcare marketing world.

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