Who’s Influencing Whom?

Talking to Millennials in the healthcare space

While it may seem to marketers that they have Millennials pinned, their healthcare habits may prove more elusive than they seem. Even though 69% of Millennials discussed looking for online health information with their parents, 70% discussed choosing a specialist or getting a second opinion. Now, where they choose to get that information, is a conversation healthcare marketers would love to get in on.

Get our fresh-from-the-field numbers on what Millennials and non-Millennials think about healthcare and what they look for when it comes to addressing their own.

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