Strategy

No longer just buzz words, influencer marketing has become a powerful component of marketing and communications strategies. Brands of all sizes across all verticals are using influencers to increase engagement, expose new audiences to their products and services, and create memorable content. As influencer marketing has evolved, so has the approach to working with influencers.

Marketing automation has long promised a sort of magic — using technology to reach the right leads and customers at the right time with the right message, with better reporting and better returns.

To make SentrySafe’s online consumer journey as modern and sophisticated as their security solutions, we identified and targeted two major sticking points: the disjointed transition from researching products on SentrySafe.com to purchasing them through an e-commerce partner and the arduous process for retrieving lost keys or combinations.

D.G. Yuengling & Son has been brewing beer since 1829. That’s nearly 200 years of beer expertise packed into one family business. So when Yuengling’s newest generation approached us with a brand new pilsner, it already wasn’t just any beer; it was a beer six generations in the making.

Millennials are always looking for new ways to experience the things they love doing. In addition to traditional creative executions, we created digitally optimized creative to pair their interests with activities, festivals and events found only in Wisconsin throughout the year.

At Fleet Farm, the seasons are more than spring, summer, fall or winter, a season is about the little moments and micro seasons of life. Need a new camo hoodie? Fleet Farm season. Christmas Shopping for the grandkids? Fleet Farm Season. Fleet Farm is your every-season store.

Our campaign highlights area locations and landmarks with circular shapes, as well as circles that fill our everyday lives. We paired those images with powerful healthcare images, all to show that El Camino Health offers well-rounded care that revolves around the community. So when we say, “What happens out there, determines what happens in here,” we absolutely mean it.

D.G. Yuengling & Son has been brewing beer since 1829. That’s nearly 200 years of beer expertise packed into one family business. So when Yuengling’s newest generation approached us with a brand new pilsner, it already wasn’t just any beer; it was a beer six generations in the making.

For this campaign, we wanted to show just what taking a wholehearted approach to insurance means by personifying the Acuity employee as a superhero. After all, they’ll work day and night to help make sure a business issue or a home or car problem is solved the right way.

At this magical destination, the sea and sun meet and become one—attracting both celebrities and your average traveler. But after being closed for COVID-19, Los Cabos needed a way to convince their regulars to come back. And even more so, to reassure them that paradise would still be just as idyllic as they remembered.

Whether you’ve heard of content engineering or not, it’s a critical component to future-proofing your content. To content strategists and marketers, “engineering” can feel a little out of our wheelhouse. It’s surprisingly not and it’s essential to seeing our complex, innovative content strategies come to life.

As the complexities of COVID continue to dominate our attention, we share the results from our most recent Pulse wave, a national survey of 1,800+ respondents to take the temperature of the nation.

How is Gen Z handling life in quarantine? Strategic Planning Director, Tom Curtes, weighs in with data to illustrate how marketers can help.

One of the most important things to do is take control of your company’s location data online. You might think you have, but changes and advancements to online search, our reliance on phones for guidance, technological advances and a proliferation of bad data through social media are combining to make the task exponentially more important.

2019 went by in a blink. Maybe that’s because we were so busy making a ton of breakthrough work. Check out more of what we’ve been spending our days (and nights and a few weekends) working on over the past year.

Our Pulse Report gives an in-depth look at how consumers feel about sharing personal information. You’ll find real insights that can make a difference in your corner of the healthcare marketing world.

Content marketing can feel like a major headache, both in creation and measurement. If you’ve found yourself thinking this way, read about how to make sure your content marketing efforts are working as hard as they can for your business.

Setting goals should be an exercise in optimism, not a burden. Knowing how to recognize meaningful Key Performance Indicators and set proper goals is a unique skill that will ultimately guide you through your unique data story.

Openness, collaboration and honesty throughout the RFP process will help you find the right partner to bring your vision to life. A partner who’s in it for the long haul and treats your business as if it were their own.

If you haven’t given much thought about how an influencer partnership could help your organization or brand, now might be a good time. Getting started is easier than you think, and we’re ready to help.

We break down March Madness digit by digit to better understand the phenomenon that’s become the subject of many a heated water cooler debate.

If you haven’t done so already, it’s time to define your brand’s personal value. In doing so, you may find it’s the secret sauce that can take your B2B marketing efforts to new heights.

No matter what stage you’re at in your Marketing Automation journey, read about a few key takeaways from our Round Table event featuring Braze, HubSpot, the Milwaukee Bucks and Intuit.

Get a play-by-play on what healthcare users think about price shopping, and how marketers can help even the odds, in the LC Healthcare Quality Pulse 2018 Report.