From the hard streets of Chicago grow strong men and women. The 2019 Boys and Girls Club of Chicago celebrates these young people and the safe haven that provides support and teaches them the skills they need to grow into successful adults.
Our campaign highlights area locations and landmarks with circular shapes, as well as circles that fill our everyday lives. We paired those images with powerful healthcare images, all to show that El Camino Health offers well-rounded care that revolves around the community. So when we say, “What happens out there, determines what happens in here,” we absolutely mean it.
Instead of spending media dollars attempting to convert the animal-loving masses into donors, we made every dollar go further by focused our approach on two specific groups who were already willing to donate: lapsed donors and one-time donors. And by using first-party data, we encouraged both groups to give more often with monthly or daily gift amounts.