Hoosier Lottery Electric 8's and Diamond Dash tickets.

Hoosier Lottery – Influencer Marketing

If you ask someone why they play the lottery, chances are, they’ll say they play to win. But when we became the Hoosier Lottery’s digital AOR, we set out to change that. We wanted people to play because they saw Hoosier Lottery games as a fun experience from a company they believed in.

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Brightly colored Fall leaves.

Travel Wisconsin – Influencer Marketing

In 2018, Travel Wisconsin set out to enhance its Instagram influencer program. The mission was to identify travel influencers in key niche audiences important to Travel Wisconsin’s target market and turn them into Wisconsin brand ambassadors.

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Young woman displaying her wedding ring.

Jewelers Mutual – Influencer Marketing

After so many weddings were postponed in 2020, we knew 2021 was going to be packed with nuptials. And with that busier-than-ever wedding season on the horizon, LC saw an opportunity to leverage influencers to help remind brides about the importance of jewelry insurance for their coveted rings.

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Image of a silver lock from Master Lock

Master Lock

When it came time to redesign their website, we wanted to create an experience that mirrors the confidence and security Master Lock’s physical products give their customers. By pulling that brand equity forward into the digital space, we set about designing a site that doesn’t just sell locks but elevates the brand’s entire digital presence.

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Superimposed image of a black safe with a LED backlit touchpad

SentrySafe

To make SentrySafe’s online consumer journey as modern and sophisticated as their security solutions, we identified and targeted two major sticking points: the disjointed transition from researching products on SentrySafe.com to purchasing them through an e-commerce partner and the arduous process for retrieving lost keys or combinations.

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Illustration of cartoon-esque town

Hoosier Lottery

If you ask someone why they play the lottery, chances are, they’ll say they play to win. But when we became the Hoosier Lottery’s digital AOR, we set out to change that. We wanted people to play because they saw Hoosier Lottery games as a fun experience from a company they believed in.

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FLIGHT by Yuengling

FLIGHT by Yuengling

D.G. Yuengling & Son has been brewing beer since 1829. That’s nearly 200 years of beer expertise packed into one family business. So when Yuengling’s newest generation approached us with a brand new pilsner, it already wasn’t just any beer; it was a beer six generations in the making.

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Supersized hourglass in train station with fall foliage substituting the traditional sand filling.

Travel Wisconsin

Millennials are always looking for new ways to experience the things they love doing. In addition to traditional creative executions, we created digitally optimized creative to pair their interests with activities, festivals and events found only in Wisconsin throughout the year.

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Man cutting pine lumber with a Milwaukee circular saw.

Fleet Farm

At Fleet Farm, the seasons are more than spring, summer, fall or winter, a season is about the little moments and micro seasons of life. Need a new camo hoodie? Fleet Farm season. Christmas Shopping for the grandkids? Fleet Farm Season. Fleet Farm is your every-season store.

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Boy giving an adult a high five.

Boys and Girls Clubs of Chicago

From the hard streets of Chicago grow strong men and women. The 2019 Boys and Girls Club of Chicago celebrates these young people and the safe haven that provides support and teaches them the skills they need to grow into successful adults.

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A family playing in a park with hula hoops.

El Camino Health

Our campaign highlights area locations and landmarks with circular shapes, as well as circles that fill our everyday lives. We paired those images with powerful healthcare images, all to show that El Camino Health offers well-rounded care that revolves around the community. So when we say, “What happens out there, determines what happens in here,” we absolutely mean it.

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Yuengling Golden Pilsner on ice.

Yuengling

D.G. Yuengling & Son has been brewing beer since 1829. That’s nearly 200 years of beer expertise packed into one family business. So when Yuengling’s newest generation approached us with a brand new pilsner, it already wasn’t just any beer; it was a beer six generations in the making.

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Woman holding up her jewelry-clad fingers

Jewelers Mutual

When we were challenged to breathe new life into a 106-year-old brand, we accepted. Why? Because we’re just as obsessed with delivering strategically sound, insight-driven, breakthrough work to our clients as our client, Jewelers Mutual, is with delivering best-in-class jewelry insurance to jewelry lovers across America.

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Illustration of Acuity Insurance agents as super heros.

Acuity

For this campaign, we wanted to show just what taking a wholehearted approach to insurance means by personifying the Acuity employee as a superhero. After all, they’ll work day and night to help make sure a business issue or a home or car problem is solved the right way.

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Ocean and rock formations in Los Cabos.

Los Cabos

At this magical destination, the sea and sun meet and become one—attracting both celebrities and your average traveler. But after being closed for COVID-19, Los Cabos needed a way to convince their regulars to come back. And even more so, to reassure them that paradise would still be just as idyllic as they remembered.

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Man in a kitchen about to eat an incredibly large sandwich.

World Finance

We all hit financial bumps in the road. World Finance helps people get over the bad and back to the good by providing the help they need.

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"If" text graphic used in the Byrider campaign created by Laughlin Constable.

Byrider

Nothing unlocks your future like a pair of car keys in your hand. Byrider has helped over a million credit challenged customers get back on their feet and into a reliable car. So they can stop saying “if”, and start moving forward.

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"Panic Study Your Way to a B" promotion for Amtrak Hiawatha by Laughlin Constable.

Amtrak Hiawatha

College is exhausting. Rarely do you have time to put your feet up, your headphones on and just daydream. Enter Amtrak Hiawatha. It’s not just a way to get to Chicago or Milwaukee without sitting in soul-crushing traffic. It’s 90 minutes for you to do you.

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Man in ASPCA t-shirt holding a puppy.

ASPCA

Instead of spending media dollars attempting to convert the animal-loving masses into donors, we made every dollar go further by focused our approach on two specific groups who were already willing to donate: lapsed donors and one-time donors. And by using first-party data, we encouraged both groups to give more often with monthly or daily gift amounts.

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Expressive illustration of female looking to her left.

Bemis

Packaging had turned into a price-only decision for most CPG companies because of commoditization and increased influence from procurement. In order to change the conversation and flip the value equation, we needed to help Bemis remake its image from top to bottom.

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A hospital lobby area densely populated with people.

Northwestern Medicine

Every hospital wants to earn the top accolades and tell the world that they are the best. But best is an endpoint. We wanted to illustrate how Northwestern Medicine’s excellence, innovation and access to better care come together to form a continuous pursuit towards excellence.

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Giannis Antetokounmpo of the Milwaukee Bucks running down the court with an illustrated cape.

Milwaukee Bucks

After helping the Bucks build momentum for years, the 2018/19 season was set to be a big one. With a new, world-class stadium, a new coach, returning superstar Giannis Antetokounmpo and postseason appearances in three of the last four seasons, the only thing left to do was rally the fans with a new campaign. And, of course, do it without a single shoot.

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