Madness, it’s Contagious

The Marketer’s Playbook to March Basketball

Ah, March. That magical time of the year when everyone and their mother sheds their winter coats for college basketball swag. Suddenly, team stats are a subject of heated debate at the water cooler and tournament brackets become a game unto themselves. We’ve boiled this phenomenon down to one word: madness. But just how far and wide has it spread? How strong is its grip? And where can you get a piece? Let’s break it down, digit by digit.

Various visualizations that show advertising stats in relation to March Madness.

Related Ideas, Info and Stuff You’ve Gotta Read

Questions to Ask When Considering an Influencer Campaign

Questions to Ask When Considering an Influencer Campaign

No longer just buzz words, influencer marketing has become a powerful component of marketing and communications strategies. Brands of all sizes across all verticals are using influencers to increase engagement, expose new audiences to their products and services, and create memorable content. As influencer marketing has evolved, so has the approach to working with influencers.
Make Marketing Automation Magic—Not Mayhem

Make Marketing Automation Magic—Not Mayhem

Marketing automation has long promised a sort of magic — using technology to reach the right leads and customers at the right time with the right message, with better reporting and better returns.
Content Engineering: Future-Proof your Content

Content Engineering: Future-Proof your Content

Whether you’ve heard of content engineering or not, it’s a critical component to future-proofing your content. To content strategists and marketers, “engineering” can feel a little out of our wheelhouse. It’s surprisingly not and it’s essential to seeing our complex, innovative content strategies come to life.
Paul Brienza
Paul Brienza
Chief Growth Officer
(414) 270-7175
paul.brienza@laughlin.com

Let’s Talk

    Be in the know, now!

    Receive a monthly dose of big thinks. Don’t worry, you can unsubscribe at anytime. Privacy Policy