Madness, it’s Contagious

The Marketer’s Playbook to March Basketball

Ah, March. That magical time of the year when everyone and their mother sheds their winter coats for college basketball swag. Suddenly, team stats are a subject of heated debate at the water cooler and tournament brackets become a game unto themselves. We’ve boiled this phenomenon down to one word: madness. But just how far and wide has it spread? How strong is its grip? And where can you get a piece? Let’s break it down, digit by digit.