Madness, it’s Contagious
The Marketer’s Playbook to March Basketball
Ah, March. That magical time of the year when everyone and their mother sheds their winter coats for college basketball swag. Suddenly, team stats are a subject of heated debate at the water cooler and tournament brackets become a game unto themselves. We’ve boiled this phenomenon down to one word: madness. But just how far and wide has it spread? How strong is its grip? And where can you get a piece? Let’s break it down, digit by digit.
Related Ideas, Info and Stuff You’ve Gotta Read
Questions to Ask When Considering an Influencer Campaign
No longer just buzz words, influencer marketing has become a powerful component of marketing and communications strategies. Brands of all sizes across all verticals are using influencers to increase engagement, expose new audiences to their products and services, and create memorable content. As influencer marketing has evolved, so has the approach to working with influencers.
Make Marketing Automation Magic—Not Mayhem
Marketing automation has long promised a sort of magic — using technology to reach the right leads and customers at the right time with the right message, with better reporting and better returns.
Content Engineering: Future-Proof your Content
Whether you’ve heard of content engineering or not, it’s a critical component to future-proofing your content. To content strategists and marketers, “engineering” can feel a little out of our wheelhouse. It’s surprisingly not and it’s essential to seeing our complex, innovative content strategies come to life.
Consumers are Ready to Return to Healthcare (Sort of)
As the complexities of COVID continue to dominate our attention, we share the results from our most recent Pulse wave, a national survey of 1,800+ respondents to take the temperature of the nation.
Chief Growth Officer
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