Personalization vs. Privacy

How personal is too personal in healthcare marketing?

Consumers like to say they want a more personalized healthcare experience. But when it comes to sharing the data providers need to turn that ideal into a reality, people seem to have second thoughts. When it comes to personalization versus privacy in healthcare, where exactly is the line drawn?

LC 2019 Pulse Report

Our Pulse Report gives an in-depth look at how consumers feel about sharing personal information. You’ll find real insights that can make a difference in your corner of the healthcare marketing world.

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