How transparency plays into the healthcare value guessing game.
For most consumers, setting a price on healthcare has been…well, a guessing game. But there’s been a shift in the stakes, and the rules. New, more convenient healthcare options are appearing just down the street and on their smartphones. Health plans and employers are less willing to pay for more care than necessary, and patients are left picking up an increasing share of the tab. Naturally, they’ll want to know what they’re paying for. Will you be ready to answer them?