What is Account-Based Marketing (ABM)? ABM is selecting target accounts and delivering focused/personalized messages, programs, and content to move them towards your goal – whether that goal is a sale, contract renewal, or something else. The Increasing Popularity of ABM The traditional inbound marketing model of …
Make A Soft Landing with the Media
“I know everything there is to know about the media.” “Sure, send them in. I’ve got this, no worries.” “I’m just going to wing it, no big deal.” – Famous last words of former spokespeople You know the saying “I wish I had a dime for every time I heard that?” Well, as experienced media trainers, PR professionals and …