A Quick Accessibility Test

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Millions of Americans are unable to use a mouse for various reasons. To give you an idea of what it’s like, ditch the mouse (and trackpad) and try to navigate using only your keyboard.

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Coronavirus

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Keeping employees and other key audiences fully informed illustrates your organization is ready to cope as best as possible. Taking appropriate communication steps now to present your organization as being well-prepared, thoughtful, and resilient, will enhance your corporate reputation long after the coronavirus runs its course.

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Facade of two different buildings.

Take Control of Location Data Before It Leaves You Behind

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One of the most important things to do is take control of your company’s location data online. You might think you have, but changes and advancements to online search, our reliance on phones for guidance, technological advances and a proliferation of bad data through social media are combining to make the task exponentially more important.

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Single lens reflex camera.

What. A. Year.

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2019 went by in a blink. Maybe that’s because we were so busy making a ton of breakthrough work. Check out more of what we’ve been spending our days (and nights and a few weekends) working on over the past year.

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Two illustrated individuals with pixelated faces.

Personalization vs. Privacy

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Our Pulse Report gives an in-depth look at how consumers feel about sharing personal information. You’ll find real insights that can make a difference in your corner of the healthcare marketing world.

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Team members moving sticks up a ladder.

Make Content Work Harder for Your Business

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Content marketing can feel like a major headache, both in creation and measurement. If you’ve found yourself thinking this way, read about how to make sure your content marketing efforts are working as hard as they can for your business.

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Three-dimensional graph against a sunset background.

Good as Your Goal

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Setting goals should be an exercise in optimism, not a burden. Knowing how to recognize meaningful Key Performance Indicators and set proper goals is a unique skill that will ultimately guide you through your unique data story.

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Many raccoons jumping out of kitchen cabinet and attacking man as he opens said cabinet.

RFPs, OMG!

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Openness, collaboration and honesty throughout the RFP process will help you find the right partner to bring your vision to life. A partner who’s in it for the long haul and treats your business as if it were their own.

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Influencer filming himself with a video camera while sitting atop a mountain overlooking a small town.

Influencing Influencers About Influencing

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If you haven’t given much thought about how an influencer partnership could help your organization or brand, now might be a good time. Getting started is easier than you think, and we’re ready to help.

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Madness, it’s Contagious

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We break down March Madness digit by digit to better understand the phenomenon that’s become the subject of many a heated water cooler debate.

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Emojis expressing various moods.

Getting Emotional About B2B

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If you haven’t done so already, it’s time to define your brand’s personal value. In doing so, you may find it’s the secret sauce that can take your B2B marketing efforts to new heights.

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Illustration of a magician pulling a rabbit out of a hat whilst holding a magic wand.

The Magic of Marketing Automation

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No matter what stage you’re at in your Marketing Automation journey, read about a few key takeaways from our Round Table event featuring Braze, HubSpot, the Milwaukee Bucks and Intuit.

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Ship sinking at sea at twilight.

Crisis Communication: An Art Not a Science

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Managing through the communications of a crisis is much more of an art than a science, and it’s an art that needs to be practiced and refined to be its best at showtime.  

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Image of speaking mouth with lips that are highly glossed from shiny lipstick.

Yes, I Speak Client

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Be THE person who can talk easily and passionately about a client’s business better than anyone else. Strive to be the go-to person and learn why you should become fluent in your client’s tongue.

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The Price is…Right?

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Get a play-by-play on what healthcare users think about price shopping, and how marketers can help even the odds, in the LC Healthcare Quality Pulse 2018 Report.

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Man gleefully holding up a northern pike that he has caught.

Account-Based Marketing

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ABM is selecting target accounts and delivering focused/personalized messages, programs, and content to move them towards your goal – whether that goal is a sale, contract renewal, or something else.

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Make A Soft Landing with the Media

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Today’s communication channels are lightning fast. You need to be thoroughly prepared. Having that poise in front of a camera, microphone or on the phone with a reporter comes through real-life training, preparation and practice.

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