Social Distancing. Coronavirus. Lockdown. New normal. These are a sampling of new terminology bestowed upon us in 2020 (albeit with little warning). Another new term that may not be as familiar poses a significant challenge to the well-being of websites: Cumulative Layout Shift (CLS). Cumulative Layout Shift is a metric …
Leveraging voice recognition tech to find the perfect place to eat
At LC, we pride ourselves in fostering innovative thinking across the board—this applies even to our interns. With voice tech continuing to emerge as an industry mainstay, we tasked our interns with creating their very own Alexa skill. Their response was a skill that helps with a tried-and-true food dilemma: what restaurant …
Your table is waiting
I went out to dinner this past weekend and was so happy to have to wait for a table. Sounds odd, right, but after 14 plus months of the most challenging times for our restaurant partners, I was glad to wait. I was also glad to be extra patient with the mostly new staff the restaurant was lucky enough to recruit and glad to tip …
Make Marketing Automation Magic—Not Mayhem
This article was first published in Email on Acid. Marketing automation has long promised a sort of magic — using technology to reach the right leads and customers at the right time with the right message, with better reporting and better returns. But in the wrong hands, with the wrong strategy, marketing automation …
Making Work from Home the Best Place to Work
When the pandemic struck, LC needed to quickly adapt its office-centric company culture to a remote environment. Heather Batchelor, executive vice president of human resources, shares the creative solutions that kept company culture thriving and led to Crain’s Chicago naming LC one of the “Best Places to Work” in 2021. High …