I went out to dinner this past weekend and was so happy to have to wait for a table. Sounds odd, right, but after 14 plus months of the most challenging times for our restaurant partners, I was glad to wait. I was also glad to be extra patient with the mostly new staff the restaurant was lucky enough to recruit and glad to tip …
Make Marketing Automation Magic—Not Mayhem
This article was first published in Email on Acid. Marketing automation has long promised a sort of magic — using technology to reach the right leads and customers at the right time with the right message, with better reporting and better returns. But in the wrong hands, with the wrong strategy, marketing automation …
Making Work from Home the Best Place to Work
When the pandemic struck, LC needed to quickly adapt its office-centric company culture to a remote environment. Heather Batchelor, executive vice president of human resources, shares the creative solutions that kept company culture thriving and led to Crain’s Chicago naming LC one of the “Best Places to Work” in 2021. High …
How a Non-profit Model is Leading a Resurgence in Local Earned Media
During a recent event hosted by the Milwaukee Press Club, veteran journalist Chuck Todd of NBC’s Meet the Press shared his professional insights into the state of journalism and what the future may hold. Over the next decade, Todd predicted his profession’s landscape will shift slowly beyond the public scorn and skepticism cast …
In the Pandemic World, We’re All the Friendly Agency Next Door
Our relationships and understanding will be more layered This article was first published in Adweek. Hello, we’re the agency next door. A mere 2,000 miles away. Who would have thought that a single piece of technology would change the way an entire industry works? And yet, like the advances brought by the fax …