As the complexities of COVID continue to dominate our attention, we share the results from our most recent Pulse wave, a national survey of 1,800+ respondents to take the temperature of the nation. As a follow up to our April wave, published previously, we fielded research in August to evaluate mind states and information needs …
How Gen Z Is Handling Life in Quarantine—and How Marketers Should Help
Finding it difficult to communicate through digital only How is Gen Z handling life in quarantine? Strategic Planning Director, Tom Curtes, weighs in with data to illustrate how marketers can help. This article was first published in AdWeek. Gen Z would seem like a generation meant for quarantine. After all, they …
The Next Normal
What the advertising industry may look like in a COVID-19 world. How will the advertising industry look in a COVID-19 world? Chief Creative Officer John Maxham weighs in with his predictions for what comes next. This article was first published in Reel360.com. There’s a lot of talk about the “new normal.” It mostly …
Patient Safety in a COVID-19 World
COVID-19 has changed consumers’ priorities when it comes to what they want out of their health care experience. With less focus on reputation and personalized care, and more on safety and cleanliness, marketers need to adapt their messaging. Download the white paper. Based on a nationwide survey it gives the latest …
A Quick Accessibility Test
Millions of Americans are unable to use a mouse for various reasons. To give you an idea of what it’s like, ditch the mouse (and trackpad) and try to navigate using only your keyboard. How to navigate a website without your mouse. Let us introduce you to the "tab" key. It will move you around to things that can receive …