Our relationships and understanding will be more layered This article was first published in Adweek. Hello, we’re the agency next door. A mere 2,000 miles away. Who would have thought that a single piece of technology would change the way an entire industry works? And yet, like the advances brought by the fax …
Consumers are ready to return to healthcare (sort of)
As the complexities of COVID continue to dominate our attention, we share the results from our most recent Pulse wave, a national survey of 1,800+ respondents to take the temperature of the nation. As a follow up to our April wave, published previously, we fielded research in August to evaluate mind states and information needs …
How Gen Z Is Handling Life in Quarantine—and How Marketers Should Help
Finding it difficult to communicate through digital only How is Gen Z handling life in quarantine? Strategic Planning Director, Tom Curtes, weighs in with data to illustrate how marketers can help. This article was first published in Adweek. Gen Z would seem like a generation meant for quarantine. After all, they told …
The Next Normal
What the advertising industry may look like in a COVID-19 world. How will the advertising industry look in a COVID-19 world? Chief Creative Officer John Maxham weighs in with his predictions for what comes next. This article was first published in Reel360.com. There’s a lot of talk about the “new normal.” It mostly …
Patient Safety in a COVID-19 World
COVID-19 has changed consumers’ priorities when it comes to what they want out of their health care experience. With less focus on reputation and personalized care, and more on safety and cleanliness, marketers need to adapt their messaging. Download the white paper. Based on a nationwide survey it gives the latest …