Laughlin Constable

While there’s a lot from 2021 that we’re thankful for, there’s also a lot we’re proud of.

No longer just buzz words, influencer marketing has become a powerful component of marketing and communications strategies. Brands of all sizes across all verticals are using influencers to increase engagement, expose new audiences to their products and services, and create memorable content. As influencer marketing has evolved, so has the approach to working with influencers.

Jon Laughlin half jokes that he’s worked at Laughlin Constable for 44 years but in some ways he is right. He and his brother Pat were born into the advertising agency world as their father Steve founded and was growing his new agency just as his sons were born.

One of our clients had a pattern of acquiring smaller health care networks and bringing them under their already large umbrella. As their list of locations treating various medical conditions increased, so did the need for a cleaner way to manage and display relevant locations for their 1,300+ service offering content pages.  

At LC, we pride ourselves in fostering innovative thinking across the board—this applies even to our interns. With voice tech continuing to emerge as an industry mainstay, we tasked our interns with creating their very own Alexa skill.

One of our larger clients was using Sitecore 8.0 rev5 on-prem for their website, and their SLA was out of compliance. For this reason, as well as being many versions behind, the client opted to upgrade the site. What follows is a high-level account of the journey our development team took to get them from Sitecore 8.0 to Sitecore 9.3.

Our client was looking for a tool to help manage their 13,000+ page Sitecore website. Pages are continually added and are modified by multiple content authors, so they needed a tool to help identify and organize issues that arise. Siteimprove is a tool that provides solutions for overall website optimization.

If you’re in the market to partner with a mature Agile development team like ours for your Sitecore project, here are some criteria to consider when deciding if a team is the correct fit.

Social Distancing. Coronavirus. Lockdown. New normal. These are a sampling of new terminology bestowed upon us in 2020 (albeit with little warning). Another new term that may not be as familiar poses a significant challenge to the well-being of websites: Cumulative Layout Shift (CLS).

I went out to dinner this past weekend and was so happy to have to wait for a table. Sounds odd, right, but after 14 plus months of the most challenging times for our restaurant partners, I was glad to wait.

As a health-care organization that provides quality care to many current and prospective patients, the ability to easily navigate thousands of physicians to find one that is “just right” is critical.

Marketing automation has long promised a sort of magic — using technology to reach the right leads and customers at the right time with the right message, with better reporting and better returns.

When we were upgrading our Sitecore 8 project to Sitecore 9, we needed to come up with a new solution for indexing the data. Our Sitecore 8 project was using Lucene for indexing which posed two problems: Lucene was not supported in our Sitecore 8 environment configuration, and Lucene was not supported in Sitecore 9.

Read how we showcased 1,000+ charts of medical data into a navigable, memorable user experience.

When the pandemic struck, LC needed to quickly adapt its office-centric company culture to a remote environment. Heather Batchelor, executive vice president of human resources, shares the creative solutions that kept company culture thriving and led to Crain’s Chicago naming LC one of the “Best Places to Work” in 2021.

Across the country a shift toward non-profit journalism is popping up in local communities to help bridge the gap between nationalized cable news programming and the for-profit local news sources that are becoming fewer.

Learn how we crafted a smooth, interactive, immersive experience that takes the user through the patient’s journey from beginning to end.

Discover how we created an elegant and user-friendly way to display regional statistics combining both Sitecore and Mapbox.

Who would have thought that a single piece of technology would change the way an entire industry works?  Video conferencing has suddenly altered how we conduct the business of marketing.  

Whether you’ve heard of content engineering or not, it’s a critical component to future-proofing your content. To content strategists and marketers, “engineering” can feel a little out of our wheelhouse. It’s surprisingly not and it’s essential to seeing our complex, innovative content strategies come to life.

As the complexities of COVID continue to dominate our attention, we share the results from our most recent Pulse wave, a national survey of 1,800+ respondents to take the temperature of the nation.

How is Gen Z handling life in quarantine? Strategic Planning Director, Tom Curtes, weighs in with data to illustrate how marketers can help.

How will the advertising industry look in a COVID-19 world? We weigh in with predictions for what comes next.

COVID-19 has changed consumers’ priorities when it comes to what they want out of their health care experience. With less focus on reputation and personalized care, and more on safety and cleanliness, marketers need to adapt their messaging.