Health & Wellness: Building Relationships Beyond Hospital Walls

Healthcare marketing has fundamentally changed, especially since enactment of the Affordable Care Act. Despite the adjustments, we continue to drive change and to take our partners to next. We know the ins and outs of HIPAA, and we understand the varied and dynamic consumer journeys of healthcare patients and prospects.

El Camino Hospital

Nobody defines themselves as a tumor, or a faulty heart valve, or a damaged hip. They want to be defined by accomplishments – a good father, a talented musician, an invested CEO. We helped El Camino redefine what it means to be a community hospital by developing the ‘Define’ campaign that extends into social media, digital display and landing pages, print, TV and radio channels. Because every patient is a living, feeling, thinking human being who just happens to have a health issue. That's how we see it. And that is what defines us.


As ThedaCare expanded its service area through acquisition, the need for a unified message became evident. We built a campaign centered on powerful feelings and influential experiences, all rallying around a theme that is a critical factor in all of health care: Time.