Marketing Automation: 24-7-365 Around the Clock Engagement

Ask any new age advertising guru and they’ll tell you today’s world is always on. And with the help of Marketing Automation, that is true. But that’s just part of the story. See, we don’t think of Marketing Automation as just some plug and play tool. It needs attention, and most importantly, it needs to be built on the bedrock of strategy. Only then does this powerful tool really work towards a brand’s ultimate goal.

The Truth About Marketing Automation

What it is

A specialized tool that targets ideal customers with highly-personalized content, boosts ROI, and performs repetitive tasks across all channels (social, websites, texts, etc) so marketers can focus more time on strategy.

 

What it isn’t

An easy, one-and-done, email-only marketing tool.

To Automation and Beyond

 

Strategy

We’re your go-to guide on implementation roadmaps, campaign planning, content calendar creation, and overall strategy for Marketing Automation.
 

Automated Campaigns

We build campaigns that leverage triggers to make the most out of your budget. Welcome series, lead nurture programs, abandoned cart campaigns, and personalized messaging are just some of the automations we can create.
 

Database Design

We support and manage your customer data, enabling you to understand your prospects’ and customers’ online behavior.
 

Development

We shape your campaign from start to finish, crafting content, designing and coding assets like emails, landing pages, automations, and more.
 

Analytics

We create data visualizations that not only connect your Marketing Automation and email data, but include CRM, social media, website, and business results to drive actionable insights, all in real-time, so we can continuously improve performance.

Matchmaker, Matchmaker, Bring Me a Platform

Want to get paired up with a platform? Well, let us introduce you. Once we understand your unique business needs, we’ll set you up with best platform possible. Already have one? That's cool too. We are completely platform agnostic, but these are some we’ve had success with.

Marketing Automation Platforms

  • IBM Marketing Cloud
  • Salesforce Pardot
  • ClickDimensions
  • Marketo
  • Oracle Eloqua

CRM Platforms

  • Microsoft Dynamics
  • Salesforce
  • HubSpot LC Partner
  • Braze LC Partner
  • Cracle Sales Cloud

Hoosier Lottery

When Hoosier Lottery integrated its myLOTTERY loyalty program into its mobile app, we needed to make loyalists and novices alike see the benefits of this new combination of convenience and personalization. We developed a three-tiered segmentation strategy that compelled myLOTTERY members to download the app, app users to join myLOTTERY, and newbies to do both -- giving each group new reasons and new ways to engage with the brand. By using a precise mix of owned media triggered by behavior, including email, social media and push notifications, our campaign surpassed its goals ahead of schedule while reinforcing the fun and excitement of Hoosier Lottery.