Pump the Brakes
Technology can be great, but let’s be clear; we like to think we’re technology agnostic. We use the right solution for the job. Just because we have a shiny new car doesn’t mean we’re gonna drive it to the store, not when we can fit more groceries in our old pick-up. We never want to use a new tool just because it’s the hot, new thing.
If you ignore business and audience needs, the best technology in the world won’t help. If you ignore the technology, you will end up with an implementation nightmare.
When a major new technology hits the market (which is just about every other nano-second these days) we make it a priority to master it. But the fun doesn’t stop there. We look at results to glean insights in order to inform future enhancements. Just like technology, we’re always getting better.