Brand
- Pole Vault: Strategic Market Planning facilitation
- Brand architecture recommendations
- Primary research studies:
Online, focus groups, interviews
- Secondary research compilations
- Consumer insight and trend analysis
- Competitive analysis
- Communication audits
- Brand strategy plans
- Naming and tagline development
- Corporate identity and graphic standards
Digital
- User Experience
- Information Architecture
- Content Strategy
- Website Design & Development
- Microsite Design & Development
- Mobile Website Design & Development
- Mobile Application Design & Development:
Android, Blackberry, iOS
- Product Catalog Architecture
- Application Design & Development:
.NET, Java, PHP
- Website Maintenance & Management
- Content Management Systems (CMS)
- Blog Design and Development
- Custom Hosting
- CRM Integrations
- E-mail Design & Development
- Site Management
- Search Engine Optimization
- Analytics
- Multi-Variant Testing
Marketing
- Multi-channel campaign development
- Advertising: Broadcast, print, online, in-life
- Public relations:
Media relations, events, word of mouth
- Social: Content strategy, community management
- Promotions: Partnerships, location-based
- Shopper marketing:
In-store displays, environments
- Identity design: Logos, packaging, collateral
- Interactive: Web design, app design, gaming
- Rich media: Video, interactive display
- Broadcast spot planning/buying in 50+ DMAs
- Print, out-of-home, magazine planning/buying
- Online display, pay per click planning/buying
- Direct response
- SMS
- Search engine marketing
- Partnership origination and negotiation
- Social channel development
Tracking and Analysis
- Custom dashboard reporting
- A/B and multivariate testing, parametric search
- Sentiment monitoring
- Prioritization of key performance indicators (KPI)
