Hoosier Lottery and Laughlin Constable Win Award at North American Association of State and Provincial Lotteries Conference
New Cash POPTM Microsite wins, with Cash POP video entries named as finalists
(November 13, 2023) – Laughlin Constable, the independent, full-service brand experiences agency, today, with client Hoosier Lottery, is proud to announce the state lottery has received top industry recognition from North American Association of State and Provincial Lotteries (NASPL) during the 2023 annual conference and awards ceremony.
Each year, the conference recognizes outstanding achievement in the lottery industry with awards in categories such as marketing, technology, and responsible gaming. These awards highlight the best practices and innovations that are shaping the industry and provide a platform for lottery professionals to share their successes with their peers.
The Hoosier Lottery was honored to win the prestigious award for innovation and best practices in the category of Hickey Best Website, Microsite or App for its Cash POP microsite. The state lottery was also named a finalist for both the Television Advertising Lotto and Daily Numbers Games category for its Cash POP – Always Poppin’ video and in the category of Digital Media All Draw Games for its Cash POP video.
“We’re honored to be recognized among our peers in the industry with this coveted achievement,” said Brittany D’Haenens, Senior Director of Marketing at Hoosier Lottery. “We are proud to have delivered such a modern and attention-getting creative approach to our Cash POP Draw game launch.”
In early 2023, the Hoosier Lottery launched Cash POP™, the first Draw game to be added to the Hoosier Lottery Draw game portfolio since 2016. The Hoosier Lottery worked with Laughlin Constable to update the Hoosier Lottery website to create excitement for and interest in Cash POP ahead of the launch and then execute on a go-live launch, delivering on the inspiration, education and information players needed to get in on the fun.
“We’re thrilled to see our partners at Hoosier Lottery recognized for their innovation in the industry and proud to be recognized amongst the lottery industry’s best work,” said Anthony Romano, CEO of Laughlin Constable. “We’re so grateful for their support and for inspiring us to do some of our best work.”
Representatives from the Hoosier Lottery were honored with the award at the 2023 annual conference in Milwaukee, Wis., on Nov. 2. Hoosier Lottery has partnered with Laughlin Constable since 2018 for digital creative and marketing services including the design and development of HoosierLottery.com and the ongoing creation of digital assets including videos, display banners, emails, in-app messaging, rich media, social content, and digital games and promotions.
About Laughlin Constable
Laughlin Constable is a Midwest, independent agency that creates personal experience brands by fusing excellence in strategic intelligence, brand creativity, media context and connected experiences to create modern work that moves people. The agency, founded in 1976, has offices in Chicago and Milwaukee. Current and recent clients include: True Value, Yuengling, Master Lock, Vienna Beef, Milwaukee Bucks, Northwestern Medicine, Hoosier Lottery, The American Society for the Prevention of Cruelty to Animals (ASPCA), Wisconsin Department of Tourism, UScellular, and many others. For more information, visit Laughlin.com.
About the Hoosier Lottery
For over 30 years, Hoosier Lottery distributions have benefited every county throughout Indiana. The Hoosier Lottery has contributed more than $7 billion to good causes, including $30 million to local police and firefighters’ pensions and $30 million to the Teachers’ Retirement Fund annually. The Hoosier Lottery has earned World Lottery Association Level 4 Certification through 2024 for achieving the highest level of responsible gaming. To learn more about the Hoosier Lottery, visit HoosierLottery.com/GivingBack and follow on Facebook, Instagram and Twitter.